Outsell Research Identifies Best Practices for Information Companies to Adopt Content Marketing

BURLINGAME, Calif. - Dec. 15, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new report, Best Practices for Content Marketing in Information Solutions (http://www.outsellinc.com/search/d7entity/49996), which identifies the key components of successful content marketing programmes in information businesses. The report assesses how different companies are making the transition from traditional marketing to a model focused on engaging prospects and clients with compelling content that talks about their concerns and not the company’s products.

“Content marketing has taken off in many other sectors, such as consumer goods and information technology, but it’s a bigger challenge when products and services are built around content,” said Simon Alterman, VP and Lead Analyst, and the report’s author. “A big cultural change is needed so everyone understands that sharing knowledge, insights, and expertise is a winning approach in the give-to-get economy.”

Other findings in the report include:

·        Content marketing is not about giving away free samples, but presenting prospects and clients with suitable material at every stage of their buying journey.

·        A successful programme needs a plan and the right marketing automation infrastructure so all touch points are tracked and measured.

·        A content marketing approach must be aligned with the sales model too: There’s no point in engaging an audience on their terms only for sales executives to turn up with product brochures.

·        Making the move to this new model requires specialists in content creation, social media, and marketing automation, and not the marketing generalists of yesteryear.

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media, software and technology is reshaping businesses every day. Enter Outsell, Inc. (http://www.outsellinc.com/), the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver "wow" and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.