New Book Takes Racing Fans Down Northeast Wisconsin’s Memory Lane

Joe Verdegan’s “Life in the Past Lane” Highlights Characters from the Heyday of Stock Car Racing
GREEN BAY, Wis. - Dec. 14, 2015 - PRLog -- Author Joe Verdegan spent his formative years hanging out with his father at paved ovals and dirt tracks throughout Northeastern Wisconsin, working the pits, promoting and writing about grassroots auto racing.

Now Verdegan shares his passion for the sport and the characters who attracted thousands on a weekly basis in his new book, “Life in the Past Lane: A History of Stock Car Racing in Northeast Wisconsin from 1950 – 1980,” published by M&B Global Solutions Inc.

The heyday of the Northeastern Wisconsin auto racing scene featured grandstands packed with fans eager to cheer their heroes and jeer the villains. It was an era in which drivers often used junkyard parts to build their rides, and cars might trade hands over a card game.

Verdegan introduces readers to the characters and behind-the-scenes stories that played out at tracks throughout the region. Sit in on interviews with the drivers, promoters and car builders who made racing the hottest ticket in town.

“Joe’s book captures the smells and sounds of what racing was like in the early days,” says Scott Hansen, former NASCAR truck racer, ASA Rookie of the Year and five-time late model champion at Wisconsin International Raceway (WIR). “The stories and photos are priceless. It’s a book any fan of this era must have in their collection.”

“Life in the Past Lane: The History of Stock Car Racing in Northeast Wisconsin From 1950 – 1980” is available in paperback and digital formats on Amazon at, as well as a number of Northeastern Wisconsin retail outlets. View the book trailer video on YouTube at

Verdegan will sign copies of “Life in the Past Lane” on Saturday, December 19 (2015), from 12-2 p.m. at Bosse’s News and Tobacco in Green Bay, along with fellow M&B Global Solutions author Mike Dauplaise, author of the true crime book “Torture at the Back Forty.”

About the Author

Green Bay, Wisconsin, resident Joe Verdegan grew up with racing as part of the family fabric and is a respected regional authority on the sport. He has served as a track announcer, event promoter, and writer for a variety of racing publications and daily newspapers.

About M&B Global Solutions Inc.

M&B Global Solutions offers author coaching and comprehensive book publishing services, including online and offline marketing, video production and website design. For more information about M&B Global Solutions, visit
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Tags:Stock Car Racing, Auto Racing, Wisconsin racing
Location:Green Bay - Wisconsin - United States
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