Friendly Human Team Attends Culture Camp - Company Bonding Remixed

The annual event creatively blends learning, community outreach, and a healthy serving of fun to celebrate and embrace the company’s unique culture.
Friendly Human adventures at Culture Camp
Friendly Human adventures at Culture Camp
ATLANTA - Dec. 11, 2015 - PRLog -- Atlanta, GA – October 25, 2015

The creative minds behind Friendly Human have created an annual event revolving around, you guessed it, their culture. It is the single most component that drives everything that goes on and everything that comes out of the Friendly Human’s Atlanta-based studio.

“If you ask people, most would say that video should be, and is, the most important thing for us. But, that’s not true. From the beginning, we were formed on the idea that the world didn’t need another video company. It needed a different video company.” explains Daniel Roberts - founder and CEO of Friendly Human.

Friendly Human’s Sacred Truths are what drive them to do great work - creatively capturing the human element of every story they shoot. These sacred truths are integral in every aspect of the company from their approach to customer service to who and how they hire. New employees are hired, not because they can memorize the company’s principles, but because they live and embody them.

Transparency is also an important value within Friendly Human. During Culture Camp, the financials of the company are discussed, out in the open, with all employees. Plus, all of their management meetings are in an open conference room, where any team member is welcomed to attend.

Culture Camp, one of the biggest events of the year, provides the opportunity for the Friendly Human team to reignite the company’s culture and give back to the community. All video production is shut down for the week and employees are fully immersed in a week full of learning, sharing, collaborating, and, of course, fun.

“Away messages are set, phones are silenced, and we hunker down together and really dive in. We mix up the camp schedule with a variety of activities - but we always make time for brainstorming, and even a quick bike run to King of Pops,” adds Daniel.

The first two days of Culture Camp takes place at their Atlanta studio. Depending on that year’s theme, guest speakers are brought in from all over to teach and inspire the Friendly Human staff. Guest speakers range from CEO’s, marketing executives, even serial entrepreneurs. The third day is highlighted with a community service project, to celebrate the good work happening in their surrounding community. Collectively, always as a group, an Atlanta organization is chosen and the giving back begins. In past years, this has included producing brand films for a non-profit, or joining volunteers to learn a new skill to help contribute to the operations of an organization. For 2015, the team donated a video to Be Someone, a local nonprofit providing life lessons to at-risk youth by teaching them chess.

On Day 4, the team hops in a car and heads to a cabin in the mountains - to put what they’ve learned into action. After the creative brainstorming on Day 4, Day 5 is all about executing ideas and kicking back with great conversation and making even greater memories. To kick off the weekend, significant others join the crew in the mountains - where the true fun begins! Culture Camp, mountain-style, is known for lots of home-cooked food, big laughs, and that year’s signature cocktail.

The lineup for next year’s event is already in the works. Until then, the Friendly Human team will be hard at work producing human-centric stories from their friends and partners around the world.

For more information on Friendly Human and their latest projects, visit their website at

About Friendly Human : We’re Human – Storytellers

Driven by a corporate belief that “remarkable people deserve to have their story told” Friendly Human strives to distill each and every story they capture into short, visually appealing videos that move people to want to act. The company specializes in persuasive storytelling through brand, culture, and testimonial films. They work with medium to large organizations with companies such as The Home Depot, ABM and the Georgia World Congress Center among their clientele. Friendly Human is also committed to giving back as an active supporter of the Global Conservation Corps, New Story Charity, and 48in48. Friendly Human has an eye for seeing a compelling story and translating that story into video marketing concepts – with a touch of human – every time.

Justin Walker
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