Friendly Human Supports Local Nonprofits in the First 48in48 Event

Atlanta nonprofits will receive over $1,200,000 of value from marketing and design professionals during 48in48 - the first event of its kind.
Friendly Human feeds attendees at 48in48 home cooking!
Friendly Human feeds attendees at 48in48 home cooking!
ATLANTA - Dec. 29, 2015 - PRLog -- Atlanta, GA – October 2, 2015

Friendly Human, IBM, Delta Airlines and dozens of other corporate sponsors participated in the 48in48 event to give back to local non-profits. This unique event was designed to provide 48 Atlanta-based nonprofits the opportunity to receive the best in graphic design and web development – all for free! 48in48 took place Friday October 2nd through Sunday October 4th at the General Assembly located at 675 Ponce de Leon Avenue in Atlanta.

Adam Walker, co-founder of the historical event, explains the motivation behind 48in48, “Nonprofits spend all they have doing good, not looking good. Think about how much more they could do if they looked good too.”

To bring this event to life, over 100 graphic designers, content writers, and web developers volunteered to work side by side with nonprofit representatives to help build 48 websites in 48 hours.

"We were so excited to support such a great cause. These organizations are doing phenomenal work in the community, and we wanted to share our creativity and passion for storytelling to help them share their voice and mission with the world," commented Daniel Roberts, CEO of Friendly Human.

During the event each nonprofit was assigned a team of two developers and one designer to capture their vision into a customized and professional website. UX designers, graphic artists, and content writers rotated between the teams, working together to craft expert web copy and design elements for each website – matching professional talent with nonprofit visionaries.

At the end of the event the 48 nonprofits each received all of the digital files for their brand new, professionally built website. They were also coached on the next steps to officially launch their website online.

With over $1,000,000 in professional resources used over the three days, the participants left the event with websites and marketing assets that both embodied their key purpose and would help them generate more visibility for their respective causes. There were also fun highlights during the event including a surprise dinner from Daniel Roberts - giving the entire group fuel to keep them going through the night. Without the community involvement and the commitment of sponsors like Friendly Human, the 48in48 event (and the food) would not have been possible.

To see the recap video of the entire 48in48 event, use this link:

About Friendly Human : We’re Human – Storytellers

Driven by a corporate belief that “remarkable people deserve to have their story told” Friendly Human strives to distill each and every story they capture into short, visually appealing videos that move people to want to act. The company specializes in persuasive storytelling through brand, culture, and testimonial films. They work with medium to large organizations with companies such as The Home Depot, ABM and the Georgia World Congress Center among their clientele. Friendly Human is also committed to giving back as an active supporter of the Global Conservation Corps, New Story Charity, and 48in48. Friendly Human has an eye for seeing a compelling story and translating that story into video marketing concepts – with a touch of human – every time.

Justin Walker
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