- Dec. 10, 2015
-- Advantage International, a sponsorship and brand experience agency, is pleased to announce the hiring of John Lane to lead business development for the agency. Lane brings over 20 years of sponsorship consulting, strategic brand building and sales experience to Advantage and its clients. Previously, John spent six years at Major League Gaming and eight years at Major League Soccer / Soccer United Marketing, overseeing partnerships, new business development and media sales for both properties. In those roles he has worked with major consumer brands such as Dr. Pepper, Frito-Lay, Panasonic, PNC, Playstation and RadioShack. John will be instrumental in driving new opportunities across sponsorship consulting and experiential marketing for Advantage.
“John’s industry experience will help Advantage to develop new solutions for our current and prospective clients,” said Tom Haidinger, President of Advantage International. “In our business, trusted relationships are key to connecting clients to the possibilities that Advantage’s industry leading tools and processes can provide. John is the perfect fit to help bring Advantage to the next level and fuel our continued growth.”
An avid hockey player and skier, John currently resides in Rowayton, CT with his three daughters.