New Outsell Research Identifies Challenges and Opportunities Ahead for Digital Agencies

BURLINGAME, Calif. - Dec. 10, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new report, The Digital Agency: Data, Programmatic, Creative – and the Challenge Ahead. The report takes a close look at digital agencies, how advertising and marketing technology has impacted them, what key challenges lie ahead, and how agencies can find opportunity in each challenge.

New challenges are emerging for digital ad agencies as they evolve the way they operate, use technology, and interface with brand advertisers. Large agency holding companies have begun transforming their agency trading desks to meet marquee clients’ needs and the cry for transparency. Increasing competition now comes from management consulting firms, demand-side platforms (DSPs), technology ad stacks, and private in-house trading desks as well as from other agencies. Data and technology proficiency and the ability to create and adjust creative and messaging on the fly, based on real-time data will separate out those agencies that can meet both the needs and velocity of their clients.

“The need for data-driven decisions, creative flexibility, and the ability to produce quality creative for new publishing platforms emerging out of Facebook , Snapchat, Twitter , and Apple  will challenge digital agencies going forward,” said Randy Giusto, Outsell VP and Lead Analyst and the report’s author. “Those who embrace the opportunity within each challenge will break away from the pack in the eyes of advertisers, publishers, and adtech and martech vendors.”

This groundbreaking report contains insight from interviews conducted among executives at leading adtech and martech vendors, publishers, and digital agencies. Readers will learn how technology vendors and B2B and B2C publishers can better align themselves with agencies to face a very dynamic advertising marketplace. To survive and thrive, digitalagenciesmustchange their gameto keep up with emergingpublishing platformsand demands from brand clients. Fora deeper understanding into what challenges digital agencies face, the opportunities ahead that are within their reach, and how to better align with agencies from a partnership or acquisition focused strategy, this report is a must-read.

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media and technology is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver “wow” and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.