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Follow on Google News | BabyBackups Earns 2015 INDA Visionary AwardDiaper extender designed by frustrated parents proves first real solution to stop diaper blowouts
By: Sienabena, LLC BabyBackups was announced as a finalist in September and beat out the competition by offering a new take on an ongoing problem, diaper blowouts. Utilizing a hypoallergenic, wedge-shaped pad, BabyBackups fits securely to any diaper brand to effectively absorb and contain excess liquids, eliminating messy clean ups and ruined clothing. “New parents have so much going on that the last thing they should have to worry about is an ineffective diaper,” said Steve DeFrancesco, President, Sienabena, LLC. “And really, that’s why we developed BabyBackups; Alongside BabyBackups were finalists from leading manufactures, including Proctor & Gamble and McAirlaid’s. Finalists were selected from various categories such as disposable diapers, feminine hygiene products, adult incontinence products, medical/wound care products, and personal care wipes. “The Visionary Award® recognizes new consumer products that expand the use of nonwovens and demonstrate uniqueness, novelty, and technical sophistication,” Whether it’s at home or on the go, BabyBackups are the ultimate protection from messy diaper blowouts. They can be quickly and easily added to any existing diaper brand for maximum blowout protection. Parents can use them any time they need some peace of mind; whether it's on a flight, a long car ride, to protect that beautiful outfit on that special occasion, a quick trip to the mall, or just for some added protection at night. To learn more or purchase BabyBackups, please visit www.BabyBackups.com. About Sienabena, LLC. Sienabena, LLC. is a joint venture between two messy babies and their frustrated parents. The company’s goal is to help prevent messy situations at home or on-the-go, by developing unique and easy-to-use solutions, including BabyBackups. For more information, visit www.sienabena.com. About INDA INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of member companies in the nonwovens/engineered fabrics industry in global commerce. Since 1968, INDA events have helped members connect, learn, innovate, and develop their businesses. INDA educational courses, market data, test methods, consultancy, and issue advocacy help members succeed by providing them the information they need to better plan and execute their business strategies. For more information, visit www.inda.org, or download the INDA mobile app for immediate updates. End
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