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LabX Media Group acquires event management company Biotech Connect Inc
LabX Media Group (LMG), parent company to LabX.com, Lab Manager and The Scientist, announced today that it has finalized the acquisition of Biotech Connect Inc. (BTC), a leading provider of onsite vendor shows of scientific products.
By: LabX Media Group
BTC will complement LMG’s existing media products by providing closer relationships between LMG’s audience members and the laboratory product companies that serve them. Guillaume Goyette and Saad Addou launched BTC in 2014. Over the past year, BTC managed over 90 shows and plans to produce close to 150 events in 2016.
Co-founder and chief marketing officer Guillaume Goyette holds a PhD in cellular biology from the Université de Montréal. Specializing in immunology and proteomics, Dr. Goyette started his career with a post-doctoral/
Mr. Saad Addou is a fully bilingual, results-oriented operations executive. Mr. Addou has a Master of Biotechnology from McGill University in Montreal, Canada, and his Bachelor of Science in Biochemistry from Temple University in Philadelphia, US. In addition to being responsible for proactively planning, promoting and managing all aspects of BTC events, Mr. Addou oversees all facets of sales and business development and event logistics, customer service and on-site coordination while ensuring the best turnout at each event.
“It is very exciting to be working with the high energy and experience of Saad and Guillaume,” said Bob Kafato, president of LMG. “Our acquisition of BTC complements our overall offerings so we can now provide multiple media platforms to the research marketplace. This investment represents an important strategic opportunity to connect attendees of BTC events with the audience of The Scientist, Lab Manager and LabX.com, and LMG will be able to help BTC achieve higher attendee numbers and attract more vendors.”
“From our perspective,”
Page Updated Last on: Dec 01, 2015