Villegas calls for Age of Selfishness in new book

Greenwood, IN - Few books have sought to challenge the ritualized practices that men engage. Many of those practices have come down to us from primordial times and, in our nation, from Christianity.
GREENWOOD, Ind. - Nov. 22, 2015 - PRLog -- In fact, much of that thought considers such acts to be of the highest moral value.

A new book written by Robert Villegas seeks to challenge the prevailing views of moral action as they are reflected in the concept of altruism. Villegas holds that altruism is anti-mind, anti-man and anti-greed. He analyzes these concepts, describes their practical influence and consequences and declares that we should seek to establish a new age, one that rejects the Age of Altruism and accepts a new moral paradigm, the Age of Selfishness.

Traditionally, selfishness has been considered to be about self-centered irrationality that extends even to the point of harming others. Villegas examines this view and concludes that true selfishness has nothing to do with harming or helping others but is strictly about the rational self-interest of the individual. He asks the question “Should you be more selfish?” and answers that not being selfish is actually harmful to the individual. He also discusses altruism and shows that any act which involves giving up a higher value for the sake of a lower one or for the sake of a dis-value is immoral, unselfish and harmful.

“The Age of Selfishness” makes a thorough case that we should reexamine our views about the morality and practicality of the ideas of selfishness and selflessness.

Robert Villegas, Jr. is an Indiana Author specializing in fiction, romance, theater and philosophy. He was born in South Texas (Weslaco) but raised in Indiana. He is Hispanic-American but American in every sense of the word. He has spent a lifetime in the business world as a UPS executive and also worked in locations all over the United States and Europe. He is an Army veteran who served in Korea as a telecommunications specialist serving in the 7th Infantry Division in Camp Casey, Korea. He was educated in Indiana and earned a Degree through the University of the State of NY (Albany) via an external degree program. He is divorced with three grown children and three grandchildren.

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