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Koowalla Pre-AMA Party and Soft Launch
Koowalla to host PreAMA party on November 21 to celebrate the soft launch of the first social video app with an antibullying community.
“The biggest barrier to entry to video is confidence. People don’t want to be judged. Koowalla is a safe space for creators to be themselves. If you can be authentic in front of your phone’s camera, then you have what it takes on Koowalla,” says Ethan Montoya, CEO of Koowalla.
With the launch of version 2.0 on November 21, Koowalla is relying on its early influencer community to enforce its mission and scale its values. Koowalla is asking loyalists to adopt an online pledge that states: “I stand against bullying,” and share that badge on their profile. Community members are expected to flag inappropriate content and provide positive encouragement to other creators. To block anonymous hate, the app also limits commenting on videos to fans of the creator. Andrew Jacobi, a Koowalla creator, tweeted: “If you need another family that will support you, then you need the #KoowallaFam.”
For its launch, Koowalla is partnering with Stand for the Silent,a non profit dedicated to ending bullying, started by the parents of Ty Smalley who took his life at age 11 because of bullying.
Koowalla has several features in private beta, and the global launch will take place in Q1 2016.
About: Koowalla Inc. was founded by Princeton roommates Ethan Montoya (CEO) and Bryan Cattle (CTO). The company launched the initial beta version of its app on July 23, 2015 at Vidcon. The company is based in downtown Los Angeles, and is opening an engineering office in Seattle.