WPIC is Appointed Digital Agency of Record for Destination BC

VANCOUVER, British Columbia - Nov. 11, 2015 - PRLog -- VANCOUVER, November 6, 2015 – After a rigorous RFP process, Web Presence in China (WPIC) has been appointed Destination BC’s China digital agency of record. Key actions have included a paid search marketing campaign, performance management and integration of Chinalytics.

“DBC is excited to be partnering with WPIC to extend our reach and our ‘Super, Natural, British Columbia’ Brand into the important China market. We are eager to showcase our amazing destination to Chinese travellers,” says Kyle Miller, Destination BC’s Manager of Online Programs.

Chinese have always been avid tourists within China. With the increase of disposable income and easing of visa restrictions, Chinese international tourism has exploded.  The Chinese are now the world’s largest tourist market segment, spending $76.6 billion USD worldwide.

In 2009, Beijing granted Canada ‘Approved Destination Status’, which has led to an over 100% increase in Chinese visitors to B.C. since 2009, making Chinese the second largest market segment for BC’s $10.3 billion tourism industry.

Destination BC is set to maintain and grow it’s status as a leading destination for Chinese tourists through an aggressive paid search marketing campaign, which is a cost-effective and scientific method to online marketing.

“Paid search marketing (http://www.web-presence-in-china.com/ppc) efforts are often the most effective ways to build traffic to your website, as they can be scientifically optimized and measured,” stated Cooke. “ROI can be calculated by comparing ad campaign costs to traffic and captured lead information.”

Paid search marketing campaigns are measured through WPIC’s performance management system. Clients receive bi-weekly project management reports, coupled with a monthly bowler report.  The monthly bowler report is a hit/miss measurement system, forcing examination into the performance success and to identify root-causes to be optimized.

Regardless of the method for driving website traffic or direct sales, efficient and accurate data collection is crucial for strategic decision-making.  Destination BC benefits from WPIC’s proprietary Chinalytics (http://chinalytics.com/) web analytics platform, which is specifically designed for in-China data collection. Data collected can include where website visitors came from, where and how long they visited, where they left to, along with geographic location, demographics, operating system, hardware info, and much more.

“A scientific approach to marketing, coupled with accurate performance measurement and data tracking is a proven way to reach your business goals,” states Joseph Cooke.  Destination BC continues to capture the imaginations of those planning their holidays and strengthens B.C. as a top destination for Chinese tourists.

About Web Presence in China

Beijing-based Web Presence in China (http://web-presence-in-china.com/about-us) (WPIC) is an independent, full service digital marketing and IT development agency. Having over 10 years of on the ground experience in the China digital sector, the firm has worked with over 200 global companies and leads of team of 120 between their global offices. WPIC supports China and the greater APAC region in digital and IT solutions.