Hydroemission's Scent Marketing Inspires Consumer Behavior

SINGAPORE - Nov. 10, 2015 - PRLog -- HYDROEMISSION’S SCENT MARKETING INSPIRES CONSUMER BEHAVIOR

If your company’s logo was missing, would consumers still know it was you?

Hydroemission (http://www.hydroemission.com/) answers just that question.

A globally-operating, 11-year-old company headquartered in Singapore, Hydroemission offers products and services in Scent Marketing. More and more, companies from industries including retail, restaurant, hotel and even real estate are utilizing scent marketing to lure, sell and even create atmosphere, with its “partners” in lighting, design and music.

“Scent marketing is more than just creating a signature scent,” said Paolo Nalin, managing director of Hydroemission. “It’s a deliberate usage, with special and often proprietary technology that distinguishes a business, evoking emotions and memories that affect consumer behavior patterns.

Paolo Nalin continues: “After all, that’s why retailers, especially publishers, pay heavily for display space near cash registers; it creates impulse buying, especially when one reads a magazine to pass the time in a long line. It’s why consumers spend extra time in a store just so they can finish hearing a specific song which ultimately leads to a purchase. Scent marketing is another device in the marketing toolbox.”

The company imports fragrances from both Europe and the United States, and then jellifies them using a proprietary technology that allows Hydroemission to incorporate up to 95% of pure oil into the gel. The result is a pleasant, subtle aroma that is natural, pure and environmentally friendly.

“Many consumer water-based gels really contain only about 10-12% oil,” said Paolo Nalin, “and is there anything worse than being assaulted in a department store with strong fragrances, ones that can sometimes cause allergic reactions, such as hives?”

Hydroemission is certified green--“Even nebulizers introduce Particulate Matter into the air and are, therefore, polluting,” said Paolo Nalin—and is is the recipient of the “Emerging Enterprise” and “Singapore Environmental Achievement Award.”

The company (www.hydroemission.com), which operates throughout the world, has offices in Singapore, Hong Kong and Shanghai, and displayed at GlobalShop in Las Vegas, Nevada, U.S.

For additional information, please visit:  www.hydroemission.com or, for media inquiries, Irene Ross: irene@ifrmarketingcommunications.com.