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Follow on Google News | The Coaching Conversation: an Experiential Road Map to Knowledge and Personal MasteryThis article is adapted from Sunny Stout Rostron’s book, Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching which is available from Knowledge Resources (www.knowres.co.za)
In business, the coaching conversation provides a thinking environment where executives are able to develop self-awareness and a depth of understanding of themselves and others – embedding newly-acquired skills, competences and attitudes which subsequently impact the actions they take, visibly demonstrate new behaviours and ultimately lead to mastery of self. Learning, change and growth are the key principles of a coaching environment which considers the coaching conversation as a learning experience. In this environment, the focus of the coaching conversation is to help the client work towards achieving desired outcomes. The coach primarily explores what it is that is holding back or stopping the client from achieving their goals. Insight leads to change One of our first areas of focus is awareness: helping the client to grow in awareness and to accept personal responsibility to create change for themselves. How the client takes up responsibility for change emerges from the coaching conversation. The coach’s job is to facilitate insight, which leads to observable behavioural change impacting on performance. In business, this is because organizations expect to see clear effective deliverables. The AMA’s 2008 research study into the reasons why organizations use coaching revealed that 79 per cent wished to improve individual performance/ Measuring Results 1. Visible behavioural change It is essential that any changes in self-awareness and relationship awareness show up visibly in the workplace through the client’s behaviour; otherwise, it is difficult to measure what has changed as a result of the coaching. Coaching is a complex process with both qualitative and quantitative goals set. Your job as a business coach is to develop the core competences of the managerial leader. The development of those competences needs to show up visibly in work-related and behavioural changes. The client’s work often starts with growing self-awareness, increased emotional maturity and improved interpersonal skills and competence. 2. Improved performance and business results Performance improvement should have a direct effect on business results. Although it is not always possible to quantify how coaching has directly impacted performance, it is one of the key criteria linked to business coaching. This may require a systemic and developmental approach on the part of coach and client, integrated with an understanding of the complexities of the client’s working context, market environment and level of competence. 3. Personal and professional development The personal development plan you create with your client relates directly to the areas where it is perceived that they need to work. Their plan will be linked to individual management assessment profiles, 360° feedback surveys, and shadow coaching which help you to identify emotional, behavioural, cognitive and performance- Personal responsibility and awareness Existentially, choice and change offer a way of taking responsibility and defining one’s own self. “We cannot make life deliver what we want, but we can control what we think and desire; rigorous self-disciplined thought is the key” (Olson, 1962:11, cited in Peltier, 2001:158). Not specifically an intervention, but ten existential guidelines are offered for the executive coach by Peltier (2001:164–167): • anticipate anxiety and defensiveness; • clients must figure things out in their own way; • commit to something; • create and sustain authentic relationships; • encourage choice; • get going; • honour individuality; • manage conflict and confrontation; • value responsibility taking; • welcome and appreciate the absurd. Coaching guidelines for both coach and client could advocate: reflection, developing insight and awareness, setting goals, using language appropriately, making choices and taking action. Coaches, however, need to be willing to consistently pursue their own learning journey. Until that happens for you, it will be difficult for you to help your clients achieve insight, knowledge and personal mastery. Peltier (2001:168) says, “authentic individualism requires extensive self-examination and the willingness to live with the decisions one makes as a result”. References: American Management Association (AMA) (2008). Coaching: A Global Strategy of Successful Practices. New York, NY: AMA. Peltier, B. (2001). The Psychology of Executive Coaching: Theory and Application. New York, NY: Brunner-Routledge. Stout Rostron, S. (2009). Business Coaching Wisdom and Practice, Unlocking the Secrets of Business Coaching. Johannesburg: End
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