Y Studios Presents DESIGN X SABER, a creative mashup of Design and Star Wars!
DESIGN X SABER is a project by Y Studios, a design and research firm located in San Francisco. It is a labor of two loves – Design and Star Wars – a mashup of ideas inspired by its design heroes and favorite sci-fi experience.
By: Y Studios
In anticipation of the new Star Wars movie in December 2015, Y Studios celebrates its love for Design and Star Wars with this unique project inspired by the iconic Star Wars lightsaber and some of Y Studios’ design heroes – Zaha Hadid, Charles and Ray Eames, Issey Miyake, Edith Heath and Dieter Rams. These influential thought leaders are chosen because their portfolio of work has long-lasting significance and relevance on today’s design culture – the same groundbreaking spirit and timeless quality shared by the enduring appeal of Star Wars across generations, geography and gender.
“DESIGN X SABER is our passion project,” said Wai-Loong Lim, Founder and CEO of Y Studios. “It was an opportunity for our team to exercise their creative muscles and use our imaginations to fuel what we do as designers.”
DESIGN X SABER envisions what a saber would look like if Y Studios and its design heroes designed them. The project will be presented in a series of six short episodes featuring one designer per day. It will culminate with a short documentary that describes the concept and design process behind the project. Beginning with Episode One on November 9, 2015, follow the series with the episode guide on www.designxsaber.com. All sabers featured in this project are designed by Y Studios and inspired by its design heroes. This is Y Studios’ homage to these inspirational exemplars.
About Y Studios
Y Studios is an award-winning design and research company in San Francisco. They use socio-cultural intelligence to spark innovations that help their clients gain a competitive edge.
Y Studios works with a wide array of companies to develop products and experiences that delight the people who use them. Their diverse portfolio of work includes consumer electronics, equipment, medical products, packaging and soft goods.
Their clients include Activision, Bacardi, Chase, Chrysler, Enphase Energy, Every Man Jack, Keen Footwear, Hewlett Packard, Intel, Johnson & Johnson, LG Electronics, Microsoft, Motorola, MTV Asia, Omnicell, Philips, Samsung, ShoreTel, Sonos, Sony America, Sphero, TiVo, Unilever and WGSN.
For more information, please visit www.ystudios.com.