Facebook rejigs messaging service

CALCUTTA, India - Nov. 4, 2015 - PRLog -- Maybe, it’s a shocker for many, but for majority, it’s certainly a relief. Facebook announced restructuring of its direct messaging route. Since now, into its world of 1.49 active users, direct messaging service will be available between mutual friends only, delivering their messages direct to the recipient’s inbox, while for the others who aren’t mutual friends, their messages will be delivered into ‘other box,’ leaving the decision to the recipients absolutely whether to click to read or to mark the messages as spam.

One’s harvest month, is another’s complete devastation. Millions are on board Facebook, for whom this could be a devastation, because it’d frustrate them by disallowing ‘direct reach’ to those whom they want to say something. Teenager folks especially might see this Facebook revamping as a vampiric move.

From commerce angle, this is Facebook’s indirect pinch for businesses to opt for their business campaign service. Once those businesses which aren’t using their business boost program yet start using it, Facebook would start earning more and more revenue.

“This restructure would require restrategization of business campaigns on Facebook. It’d indeed impact critically much more on small-scale business entities, many of who are even unaware how much they’re to afford to subscribe to such a Facebook campaign, leaving them with two options available, either to ignore this platform or do promotions with a snowball chance of getting attention,” explained an SMO strategist.

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