ITSMA 2015 Marketing Excellence Awards Honor Top B2B Marketing Programs

Amdocs, Avanade, Avaya, Cisco, CSC, Dell, HCL Technologies, Hewlett Packard Enterprise, KPMG, PwC, SAP, and SITA, take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing.
LEXINGTON, Mass. - Nov. 4, 2015 - PRLog -- ITSMA, the leading marketing association for technology, communications, and professional services providers, celebrated the winners of its 2015 Marketing Excellence Awards during its 22nd Annual Marketing Conference today in Cambridge, Massachusetts.

“The number and quality of submissions this year hit an all-time high,” said Dave Munn, President and CEO of ITSMA. That’s a strong indicator to me of how important marketing has become to the success of a B2B organization today. It’s especially convincing when you see so many great stories about marketing innovation, execution, and measurable impact on the business.”

“This year’s winners included entries from all over the globe, demonstrating the maturity and advances in marketing in multiple regions.The results these applicants generated have helped raise the profile and perception of marketing in their organizations, even in our newer categories, Capitalizing on Marketing Technology and Delivering an Omnichannel Experience. My congratulations to all the winners.”

Highlights from some of the winners include:

- An Account Based Marketing program that touched or progressed $266M in pipeline, influenced $57.9M in closed deals, and created 49 new opportunities in 18 months

- A new Omnichannel Marketing program that touched 1,203 individuals in 631 organizations and 15 countries with compelling content and multi-touch, customized journeys, leading to a 22.5% increase in pipeline

- A new Lead Nurturing program that boasts a conversion rate of 80% (pipeline to revenue), a 129% increase over conversions of contacts not in the nurture program.

- A comprehensive Sales Enablement program that introduced a new sales approach and led to $220M in new contracts closed with a win rate increase of +8% in 12 months

- A new Digital Marketing Dashboard available to all employees—not just marketing—that provides a view to all marketing KPIs, a complete leads-to-cash audit trail, and account-based analytics

The 2015 Marketing Excellence Awards focused on six critical areas of B2B marketing:

- Accelerating Growth with Account Based Marketing

- Capitalizing on Marketing's New Tools and Technologies

- Delivering an Omnichannel Customer Experience

- Driving Business with Thought Leadership

- Enabling Sales and SME Channels for Deeper Customer Engagement

- Measuring and Communicating Marketing Performance

The jury panel, an international group of marketing executives and experts, selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

For detailed information about the award winners, visit


Accelerating Growth with Account Based Marketing

- Diamond Award: SAP

- Gold Award: Cisco

- Gold Award: KPMG

Capitalizing on Marketing’s New Tools and Technologies

- Diamond Award: Cisco Systems

- Gold Award: Dell

Delivering an Omnichannel Customer Experience

- Diamond Award: HCL Technologies

- Gold Award: Cisco Systems

Driving Business with Thought Leadership

- Diamond Award: Cisco Systems

- Gold Award: Amdocs

- Gold Award: PwC

Enabling Sales and SME Channels for Deeper Customer Engagement

- Diamond Award: SITA

- Gold Award: Hewlett Packard Enterprise

Measuring and Communicating Marketing Performance

- Diamond Award: CSC

- Gold Award: Avanade

- Gold Award: Avaya


ITSMA specializes in helping companies market and sell complex services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, Black & Veatch, Capgemini, Cisco, Cognizant Technology Solutions, Dell, EMC, Fujitsu, Hewlett Packard Enterprise, IBM, KPMG, Microsoft, Optum, PwC, Salesforce, SAP, Tata Consultancy Services, and Vodafone, among others. Our comprehensive research, consulting, and training on topics including Account Based Marketing, Brand Positioning, Buyer Persona Development, Storytelling, Thought Leadership Marketing, and many more, provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at

Copyright © 2015 ITSMA. All Rights Reserved.

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Location:Lexington - Massachusetts - United States
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