The PEAK TV to Receive Spirit of Volunteerism Award

The weekly health, wellness, lifestyle, and community television program will be among eight local businesses and individuals honored at the annual event.
The PEAK TV, Sundays, 6:30 PM, WFMZ Ch. 69, RCN HD Ch. 1007, SE HD Ch. 508
The PEAK TV, Sundays, 6:30 PM, WFMZ Ch. 69, RCN HD Ch. 1007, SE HD Ch. 508
Spread the Word
Listed Under

* ASR Media Productions
* Ashley Russo

* Television

* Bethlehem - Pennsylvania - US

* Awards

BETHLEHEM, Pa. - Nov. 2, 2015 - PRLog -- Nonprofits in the Lehigh Valley are part of the fabric of our community.  The support and care they offer touch so many; any story about the Valley that omitted their presence would be incomplete.  But who is telling their story?  Staffs are burdened with the tasks that need to be done, and dollars are spent for the services they offer. Budgets often do not include an allocation for marketing, for spreading the word about what they do and how people can help.  ASR Media Productions, an independent production company and creator of The PEAK TV, set out to change that.

The PEAK TV is a health, wellness, lifestyle, and community program that airs every Sunday at 6:30 PM on WFMZ Channel 69. Part of the show’s mission, as well as the creative team’s, is to give back to the community.  Each week, The PEAK TV features a local nonprofit, their purpose, the people lending a hand and those it benefits.  The production team has spent countless hours learning each nonprofit’s story, planning the narrative, scheduling interviews, filming, and editing to best illustrate and tell the tale.  A different nonprofit is featured in each new episode of The PEAK TV.  The video content created by ASR Media Productions is donated to the nonprofits for use in their development and marketing efforts.

The PEAK TV’s team will be recognized on Wednesday evening at Volunteer Center of the Lehigh Valley’s Spirit of Volunteerism Awards.  The annual event honors local businesses and employee volunteers who have demonstrated excellence in community service by giving generously of their time and talents to make life better for others and for the community in which we live.  The 13th annual Spirit of Volunteerism Awards will be held Wednesday, November 4th at the event center at blue from 5:30 to 8:00 pm.

“When I relocated to the Lehigh Valley 11 years ago, I was impressed by the work being done by nonprofits in the area”, said Ashley Russo, Executive Producer for The PEAK TV. “My early Lehigh Valley years were spent working with some of the groups; when the opportunity to produce a regional television program arose, I was determined to do more.”

ASR Media and The PEAK TV has provided this service for over 50 nonprofits in the area – Cops ‘N Kids, United Way of the Greater Lehigh Valley, Catholic Charities, Children’s Home of Easton, Volunteer Center of the Lehigh Valley, Community Bike Works, Boys and Girls Club, Mary’s Shelter, Habitat for Humanity, LifePath are a few that have all benefited from The PEAK TV storytelling.

Spirit of Volunteerism Awards will be presented to Just Born; Mark Pesavento of B. Braun Medical Inc.; Olympus Corporation of the Americas; Jeff Worman of Pro Compressor; Liberty Property Trust; Bryan Lobach of Embassy Bank; Potts Family of Potts’ Doggie Shop; The PEAK TV.

In addition, the following nominees will be recognized at the event with the President’s Volunteer Service Award, a program created to thank and honor Americans who, by their demonstrated commitment and example, inspire others to engage in volunteer service: Lois Frey, Knoll Furniture; Christopher Sherry, Walmart Dotcom Fulfilment Center; and Molly Albano, student at Muhlenberg College.

About The PEAK TV
Two-time Emmy® award-winning PEAK TV is a thirty-minute television program focusing on health, wellness, lifestyle, and community in the Lehigh Valley.  Hosted by Ashley Russo and Mike Mittman, The PEAK TV features stories that educate and inspire viewers to be healthy and get involved!  The creative team was awarded a 2015 Mid-Atlantic Emmy® in the Health/Science/Environment Feature/Segment featuring Temple/St. Luke’s Medical School Clinical Simulation Lab, and in 2013 in the Human Interest Program Feature for “Laughing at My Nightmare” featuring Shane Burcaw.  The PEAK TV airs Sundays at 6:30 PM on WFMZ-TV Channel 69 (Service Electric HD Channel 508, RCN Channel 1007), re-airing Sundays at 5:30 AM. Episodes and segments also live 24/7 on our PEAK TV website ( and can be found on PEAK TV Vimeo and YouTube channels.  The PEAK TV is also seen nationally on DrTV Channel Tuesday 1:00 PM EST & Friday 3:30 PM EST with LIVE broadcast available on  their website  The PEAK TV's title sponsor is St. Luke's University Health Network.

About ASR Media Productions
ASR Media Productions, creators of meaningful media such as Emmy® award-winning The PEAK TV, Lehigh Valley’s premier lifestyle program airing locally on WFMZ - Channel 69 and nationally on DrTV.  Other productions include Roey’s Paintbox – Art is for Everyone, Fireflies Yoga for Kids, and Science Time, all airing on PBS39.  ASR Media Productions specializes in video and television production services, creative direction and writing, documentary story telling, commercial concept and development, event recaps, and media training as well as marketing and social media placement that complement and enhance a company’s existing efforts.   ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences.  Each customized project is designed to meet client’s immediate and long-term goals.

Tina Hasselbusch
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