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Holiday Season Retail Projection: Dave Deib Projects Massive Digital Interaction Impact on In-Store S
If you are running a business and want to capitalize on the up coming holiday season then you will want to read this. You could be costing your business a lot of revenue if you do not have the right steps in place.
Importance of Online & Mobile in Retail Sales
According to Dave, online sales will play the biggest role in driving overall retail revenues this Black Friday, Cyber Monday and pre-Christmas season. “If you are not promoting your business well on the right web channels and ignoring mobile, you are not going to be in the race itself,” the online marketing ‘ninja’ said.
According to him, this is the right time for all sizes and types of retail businesses to take corrective actions to put their digital marketing campaigns on the right track. He added, “There is no denying that online sales continue to be the most potent growth channel. But it is also important to know that mobile interaction is as important as online engagement. So you must use both the platforms simultaneously for driving sales.”
If the marketing guru is to be believed, online/mobile engagement is also going to impact sales in physical stores as well.
Impact of Smartphones & Tablets
The digital marketing professional, who is also one of the leading online marketing trainers, said, “People who are shopping on their smartphones and tablets when they are in stores are more likely to buy. Surveys also show that almost 80% of shoppers now engage with a brand/retailer through mobile or web before heading to a store.”
These are critical factors and demonstrate how important the digital channels have become in the last few years. In other words, only 20% of shoppers are not going online (web or mobile) before heading to a store.
Digital Marketing Opportunity
According to Dave, this is where the opportunity lies for all retailers and businesses looking forward to the holiday sales. “You can engage shoppers, inspire them, provide reviews, give them the option to shop in-store or online, and do a lot more,” he said.
He further recommends that retailers shouldn’t just be limited to focusing on the online shopping experience of their customers. There is a vast and potent opportunity this year for businesses to drive their in-store sales by relying on digital interactions.
About Dave Deib
Dave Deib is a multi-faceted online marketing trainer who specializes in providing custom, industry-focused marketing and sales training to business leaders and teams. His coaching techniques are based on proven common sense strategies. He has been providing coaching, consulting, education and mentoring to entrepreneurs for years, helping them achieve groundbreaking growth.
The range of clientele he has trained includes professionals from all fields, corporate sales leaders, customer service teams, and even decision makers at government bodies. Marketing, management, sales, and productivity improvements are his core strengths.
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