Marketing Analytic thought leaders gathering at AMA’s 2016 Analytics with Purpose in Scottsdale

SCOTTSDALE, Ariz. - Oct. 28, 2015 - PRLog -- AMA’s 2016 Analytics with Purpose -

www.ama.org/analyticswithpurpose

brings together the top thought leaders in the Marketing Industry to uncover new data insights from a wide variety of industries with expert presenters leading the conference. B2B and B2C emerging approaches are on the docket and sure to change the way participants think about and use analytics. Compiling, assessing and acting on data are all on the agenda along with important resources, techniques and tools.

This year’s group of top speakers include Marketing and Analytic experts who will share their extensive experience, knowledge and insights. AMA’s 2016 Analytics with Purpose takes place from February 7 - 9, at JW Marriott Scottsdale Camelback Inn Resort & Spa, 5402 East Lincoln Drive, Scottsdale, AZ 85253.

Included among the speakers is Chris Chapman, PhD, Senior Quantitative Experience Researcher, Google who will present on “What is R, and what should a marketer know about it?”

Other exciting speakers include:

• Chris Goward, Founder and CEO, WiderFunnnel and Author of You Should Test That!
• Lerzan Aksoy, PhD, Professor of Marketing, Fordham University and Co-author, “The Wallet Allocation Rule”
• Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge Associates, Co-author, “The Wallet Allocation Rule”
• Dona Wong, Vice President, Digital Strategy and Communications at the Federal Reserve Bank of New York and Author, "The Wall Street Journal Guide to Information Graphics"
• Giri Iyengar, Chief Architect at AOL Platforms
• Rene Huey-Lipton, Founder, THOUGHT
• Shane Allor, Director of Sales & Marketing, JW Marriott Camelback Inn Resort & Spa
• Seth Grimes, Founder, Alta Plana Corporation
• Colleen Jones, CEO, Content Science presenting with the American Cancer Society
• Carie Buchanan, Regional Vice President, Customer and Sales Growth, Salesforce
• Jim Meier, Senior Director, Marketing Finance, MillerCoors
• Roger Ares, VP of Analytics, Hyatt Hotels Corporation
• Kaz Gunay, CIS Lead - Beverages & Snack Nuts BU, Kraft Heinz Company

The event will also feature 3 tracks covering 22 engaging sessions across two days that will facilitate in-depth conversations across a range of topics and industries. Topics include:

• Online Communities & Research
• Leveraging the Power of the Cloud
• Attribution Modeling in Practice
• …and more

About the American Marketing Association (AMA)
The AMA is a Professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members nationally. The American Marketing Association brings together marketing professionals and academics from all over the world to share techniques, technology and, most of all, exciting new ideas.