New report offers powerful copywriting and content strategies for nanotechnology marketers looking to increase lead-generation and revenue
During a time when marketers of scientific and high-tech products are constantly overwhelmed and lead-generation is becoming more and more difficult, a new report from nanotechnology researcher and B2B technical copywriter Colm O’Regan offers proven solutions for increasing awareness, lead-generation and revenue for nanotechnology firms.
SINGAPORE - Oct. 23, 2015 - PRLog -- During a time when marketers of scientific and high-tech products are constantly overwhelmed — leads are more difficult to bring in, awareness for their products is fleeting and remaining current with ever-changing marketing tactics is a struggle — a new report from nanotechnology researcher and B2B technical copywriter Colm O’Regan titled ‘The Nanotech Profits Blueprint: 9 Winning Lessons for Marketing and Selling Nanotechnology”
According to O’Regan, “Most nanotechnology firms are swimming upstream when it comes to selling their solutions. What they need is a proven framework that will help them create content, copy and communications that work 24/7 to consistently generate leads, create awareness and move their prospects closer and closer to a buying decision.”
He added, “What follows are powerful copywriting and content strategies that will help marketing managers in the nanotechnology industry drastically improve their lead-generation and selling.”
Here are 3 of O’Regan’s top tips for nanotechnology marketers:
1. Don’t bore your prospects by overloading them with technical information right at the beginning. Instead, use persuasive storytelling to capture their attention.
Unfortunately, most nanotechnology companies have a hard time incorporating storytelling into their marketing.
Just because you’re selling complex and technical solutions doesn’t mean you have to load up your marketing pieces with technical jargon. Scientists, engineers and other technical folk get bored like everyone else.
So leave the technical information for when your buyers are ready to make a buying decision.
For example, a technical white paper can be used at the bottom of the sales funnel as an evaluation guide.
2. Include customer quotes in your application notes. Writing your application notes from a journalistic standpoint and including customer quotes makes it read more like a proper case study.
Also, instead of cramming your application note or case study with technical jargon, include the technical features as a sidebar that is separated from the main text. This way, the technical features don’t break the flow of the story.
This means you can write your case studies to suit both business and technical audiences.
3. Always think 10-to-1 when creating any form of content or marketing communications.
Most nanotechnology firms create a piece of content, throw it up on their website and then forget about it. Instead, think about creating 10 forms of content for each marketing piece.
For example, a white paper could be made into a series of 4 blog posts, one for each main section of the paper.
That same white paper could be made into a slide deck and uploaded to SlideShare.
That slide deck could form the basis for a webinar.
The abstract of the white paper could be sent around in your newsletter, with a strong call-to-action to download the full paper.
Key phrases from the white paper could be tweeted at specific intervals throughout the week.
O’Regan concluded, “It’s not about working harder. It’s about using well-crafted copywriting, as well as smart content and direct-response strategies to create attraction.
"You then have a marketing system that works for you 24/7, allowing you more time to breathe.”
For the full report (delivered as both a 12-part email series and PDF report) on marketing and selling nanotechnology through well-crafted technical copywriting, persuasive content and proven direct-response strategies, sign-up now at www.colmporegan.com/