Supercharge Your Marketing at Santa Fe SBDC Workshop

SANTA FE, N.M. - Oct. 21, 2015 - PRLog -- Local author and web marketing consultant Jan Zimmerman will present an interactive workshop about how to improve your ROI by combining online and offline marketing on Thursday November 12, from 9-noon. Sonsored by Santa Fe Small Business Development Center (SBDC), the workshop will be held at the Santa Fe Higher Education Center, 1950 Siringo Rd., Santa Fe, NM 87505. The cost for attendance is $20. Attendees can register at http://nmsbdc.ecenterdirect.com/ConferenceDetail.action?ID=10345.

Ms. Zimmerman’s presentation will describe how businesses can combine both offline and onlinetypes of marketing for a synergistic effect that will generate more leads, build brand recognition, expand markets, and increase customer loyalty. Strategies discussed will include exploring offline promotional methods and their online equivalents, to help you achieve your objectives:

·        Direct Mail : E-newsletters

·        Print Ads : Online Ads

·        Standard Press Releases : Social Media

·        Yellow Pages : Online Directories

·        Desktop Sites : Mobile Sites

Jan Zimmerman, the author of seven Dummies books about web marketing and social media, owns Watermelon Mountain Web Marketing (watermelonweb.com) in Albuquerque. Her company has provided strategic online and social media marketing to organizations of all types and sizes since 1998.

Register now and discover ways to improve your choice of marketing methods to reduce costs, build trust, add services, extend your market, and improve your bottom line.