The market share of natural beauty products in India is growing with a rapid pace

NOIDA, India - Oct. 20, 2015 - PRLog -- From the eons, the charms of natural beauty products remain the same. Earlier, women or men used to search their kitchen and kitchen garden to look for such herbs or plants that have miraculous trait to enhance one beauty but with the change of time, when space is limited, products are altered, the demand of natural beauty products from the trusted brands has increased immensely. Today as per estimation, India seems to grow two-fold in upcoming five years with more than 1200 crore of business. Currently, the market share of natural beauty products is gaining approximately 25 percent growth rate per year.

Benefits of using natural beauty product:

When it comes to benefit, natural beauty products are said to be free of any hazardous chemicals. Apart the benefits of using such products have a long list. Some of them are:

·        Free of any chemicals so good for skin and easy to use

·        Retain the natural glow of skin without adding any unnatural substances so it is completely safe for skin

·        Soothing at skin and free of allergy and can be used by any age group from kids to old

·        Enforce biodiversity and conservation of nature while being made of mostly natural products

·        Eco-friendly and promote ancient age therapy of ancestors

·        Are manufactured in a wide range of categories i.e. hair care, face care, skin care, hand and foot care, cosmetic items and many more

Challenges of Natural beauty products:

·        Have a tough competition from big brand FMCG products that already share a big market and are a known brands

·        High costing and high price of organic products in compare to competitors

·        Less reachability especially to the remote area and small town of the country

·        Consumer’s hesitation as they are habituate to use chemical base beauty products and it is strenuous to return them back to nature.

What is there in the future for a natural beauty product?

Although, the threats and challenges are always there in the market for the natural beauty products but with the increasing awareness regarding no to chemicals and conservation of environment, the people’s attention indeedseizure the market of natural beauty product. These products are made of bio-degradable substances like extracts of plants, herbs, flowers, leaves and roots. Mostly, if someone is not allergic to particular natural substances, these products are safe and suitable to every skin type. The most popular segments of beauty products in the natural categories are exfoliated and detox products along with moisturizers, face cream, shampoo and conditioner and hand and foot cream. The market share in the urban area of these products grew rapidly with the chemical free drive. As per Transparency market research, the demand of personal care products in the natural category was more than $ 7.6billion three years back as by 2018, it is expected to cross $1.32 billion with the growth rate of 9.6 percent per year.

https://ecomartindia.com/beauty