Danish consumer trends are changing: We are affected by the extension of the online world

VALBY, Denmark - Oct. 19, 2015 - PRLog -- Over the last ten years, technology has had a worldwide breakthrough. The world is becoming smaller as people are able to communicate across the globe, merely by means of the internet. This has affected the consumer trends, making the online world the playground of everything from communication to shopping. However, the latest news in terms of extending the online fora, is made by VIVUS, who was one of the first loan providers on the danish market to offer a full online loan process.

Affected by the digital revolution
As a result of the digital revolution, the online world has become crucial in terms of understanding consumers. Societal trends driven by the technological development are changing the way consumers behave and demands. The changes in consumer behaviour can be difficult to keep up with, but is crucial in terms of creating value. Even though it is important to understand consumer demands and values, the key to a successful market strategy is to operate on the same platform as consumers - the digital platforms.

When primarily operating on digital platform, the consumers have become more demanding as well. This is due to the fact that the online fora is able to offer the consumer what they want at any given time. This makes it necessary for suppliers to meet the rising demands of the consumers, making their products available 24 hours a day.

Keeping up with consumer trends
Since VIVUS created their online loan provider, making it possible for any consumer to apply for a loan between 100 DKK - 10,000 DKK, they have become one of the biggest competitors on the market. This is due to the fact that they have met the demands of the consumers, making their service available 24 hours a day. VIVUS offer their customers the freedom of applying for a loan through any electronic device with connection to the internet. This makes the process easy and quick, as the consumers are spared from spending time on a loan-application in the bank.

One of the biggest reasons for VIVUS’ success, is their way of keeping up with the consumer trends. Nowadays, the consumers are busier than ever, trying to find time for work, kids, friends, family and personal goals. At the same time, the consumer is in need of spoiling themselves. Therefore, the consumers have limited time, making an online loan provider highly relevant.

www.VIVUS.dk