Next Marketing Agency – Wins Melbourne City Design Award

Jo Macdermott, Founder and Marketing Consultant from Next Marketing, share her insights on being a winner in the Melbourne City Design 100 Design Awards program.
 
 
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MELBOURNE, Australia - Oct. 16, 2015 - PRLog -- Jo Macdermott, Founder and Marketing Consultant from Next Marketing, share her insights on being a winner in the Melbourne City Design 100 Design Awards program.

Design100 provides a platform of award programs across three continents. They have been created to celebrate that most elusive, yet essential ingredient that lifts our daily labours above the everyday. That ingredient is courage; courage to seek further, aim higher, work harder.

The award winning entry, Signature Oysters - changing the way that oysters are marketed in Australia.

The project brief was as follows –

There were a number of critical factors to consider for the launch of the Signature Oysters brand.

The main challenges involved in branding Signature Oysters included:

·         The need to create a premium, high end, high quality brand while keeping the rustic, down to earth feel of the oyster farmers.

·         Encapsulating the essence of the brand, which focuses on provenance, exceptional quality and branding.

·         Keeping the buyers connected with the farmers through giving the individual farmers a presence throughout the branding.

Because of Signature Oysters’ target market (high end, premium hotels, bars and restaurants), the business needed to be positioned in a way that would appeal to a highly discerning group of clients without losing the country, provincial feeling of the farms.

More details here - http://melbournedesignawards.com.au/MEL15/entry_details.asp?ID=14156&Category_ID=6338

For more information contact

Jo Macdermott

Next Marketing

http://www.nextmarketing.com.au/

jo.macdermott@nextmarketing.com.au

03 8060 8544

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03 8060 8544
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