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Follow on Google News | Hispanic Marketing training available freeAgua Hispanic Marketing introduces the LatinSmarts™ Learning Series, a new initiative to share knowledge about the Hispanic market
“Until now we only shared the latest information and best practices with our clients and partners,” said Manuel Delgado, Agua’s CEO. “By giving it away to the entire marketing community we’re hoping to spread the knowledge further… and ultimately increase the number of companies that see great opportunity in the Hispanic market.” There are about 57 million Hispanics in the United States or 18% of the total U.S. population[1] The LatinSmarts Learning Series is designed to provide actionable information for businesses to execute strategic and successful Hispanic marketing programs. “Yes, there is a lot of free information out there,” continued Delgado, “but our webinars focus not just on the data, but on turning that information and market research into actions to generate revenue from Latinos.” The Series begins on November 19th at 1 pm CT with “The Hispanic Wave – What you need to know to make money in the New America.” This first webinar will focus on providing key Hispanic data to help attendees assess the impact of the Hispanic market on their company’s future. It will also outline a best-practices roadmap for what to do next. Key takeaways from “The Hispanic Wave” will include: - Basic numbers to assess the potential of Hispanic marketing initiatives. - Foundational Hispanic cultural elements to build a connection with your brand. - Best practices for Hispanic marketing efforts. The LatinSmarts Series will continue in 2016 with the following webinars: January 2016- Hispanic Holiday Season Review: What worked, what didn’t and what we learned. March 2016- Mapping the Hispanic Waters: Building insights to grow your Hispanic market share. June 2016- Weathering the Hispanic Storm: Successful strategies to navigate the changing Latino market. September 2016- Navigating the Hispanic market: Case Studies and Best Practices in Hispanic marketing execution. Webinars are free and open to all business professionals. Anyone interested in registering for the webinars can visit LatinSmarts.com. “One of the biggest challenges for corporate America is to find sources of growth and incremental revenue,” continued Delgado. “Many explore overseas markets and emerging economies. However, the biggest opportunity is right here at home with the Latino market. And the proof is in the pudding: Hispanic marketing dollars continue to outperform general-market dollars. We’re hoping that by sharing what we know we’ll empower all brands to take advantage of the Latino opportunity.” About the LatinSmarts™ Created by Agua, a Hispanic marketing agency, The LatinSmarts™ About Agua Hispanic Marketing Founded in Houston, Texas in 2003, Agua Hispanic Marketing is a marketing agency that provides market research, strategy creation and execution of marketing programs. Clients have included Dell, Shell, The Houston Symphony, Best Buy, The Boy Scouts of America, and Georgia Pacific. Media Inquires Francisco Vargas fvargas@aguamarketing.com 832.242.2600 [1] Pew Research Center. [2] Pew Research Center, US Census. [3] US Hispanic Chamber of Commerce End
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