Marketing scientists endowed with more digital data than Caesars Palaces’ slots can hold

LOS VEGAS, Calif. - Oct. 15, 2015 - PRLog -- What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data

American Marketing Association's 2016 Winter Marketing Educators' Conference will address the profusion of digital channels and how to meet the challenges that digital brands cause by creating numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers.

Learn more at http://www.ama.org/wintered

The conference is taking place February 26-27, 2016 in Las Vegas at Caesars Palace. There will be a pre-conference​: "Linking Scholarship to Practice: Consumer and Firm Focused Advice for Scholars." This specially designed pre-conference event for scholars will highlight scholars who have mastered the art of conducting and publishing high quality research. Speakers will include V. Kumar (editor of Journal of Marketing), Leigh McAlister, Son Lam, Andrew Stephen, and Deborah Thompson.

Presentations at the Winter Marketing Educators' Conference include:

B-to-B & Channels of Distribution
Brian P. Brown, Virginia Commonwealth University
Alex Zablah University of Tennessee

Brand Management & Integrated Marketing Communications
Ed Malthouse, Northwestern University
Michelle F. Weinberger, Northwestern University

Consumer Behavior
Charla Mathwick, Portland State University
Lauren Labrecque, Loyola University Chicago

Consumer Culture Theory
Markus Giesler, York University
Ashlee Humphreys, Northwestern University

Customer Relationship Management & Sales
Michael Ahearne, University of Houston
Jeff Boichuk, University of Virginia

Global & Cross-Cultural Marketing
Bodo Schlegelmilch, Vienna University of Economics and Business
Carlos Torelli, University of Minnesota

Innovation & New Products
Glenn Omura, Michigan State University

Marketing Analytics, Metrics, & Research
Kay Peters, University of Hamburg
Oliver Rutz, University of Washington

Marketing Strategy
Alan Malter, University of Illinois at Chicago
Pelin Bicen, Pennsylvania State University

Media & Entertainment
Yong Liu, University of Arizona
​Sangkil Moon, University of North Carolina - Charlotte

Services Marketing and Retailing
Dwayne D. Gremler, Bowling Green State University
Jeffrey Meyer, Bowling Green State University

Social Responsibility, Sustainability, & Public Policy
Gerri Henderson, Loyola University Chicago
Kevin Thomas, University of Texas

SIG Programming
Andrea Dixon, Baylor University

This is the conference for marketing scholars across all areas within the discipline. Winter AMA’s tracks will be filled with new research and theory. It is the perfect opportunity to interact and reconnect with peers from around the world.​

About the American Marketing Association (AMA)
The American Marketing Association (AMA) is a Professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members nationally. The American Marketing Association brings together marketing professionals and academics from all over the world to share techniques, technology and, most of all, exciting new ideas.