In 2015, the Mobile Mapping Market will be worth $30.56 billion says new visiongain report

LONDON - Oct. 13, 2015 - PRLog -- TEL0018 PRESS RELEASE: ‘In a market where tremendous investment is required and painstaking accuracy is demanded by the consumer, mobile mapping will prove an unforgiving, high risk/reward arena for those striving to dominate it,' SAYS latest VISIONGAIN REPORT

LONDON, UK. 21st July 2015:  As the functions of smart devices expand, so do the roles they play in our lives. The prevalence of GPS and other location technology in smart devices has led to the emergence of maps as a leading platform for mobile advertising, marketing, and over the top services.

Whereas previous mobile advertising and marketing campaigns employed a scattergun approach, present-day technology facilitates the use of targeted, relevant, context-specific ads. Surveys have indicated the high success rates of location-based advertising, and based on those findings visiongain projects this market to grow substantially.

Our research has shown that by 2018 almost half of mobile advertising will be location-based.

With a sound revenue distribution model, every player in the mobile ecosystem stands to have tremendous gains from the location market. In spite of this, many of today’s largest brands are struggling with basic questions about mobile maps. How do we penetrate a market with such a high cost of entry? Once that is accomplished, how best can we monetise mapping services? What type of external support will we need in the creation of mapping, navigation, or local content applications? How can we then convert the app’s popularity into dollars?

Visiongain’s latest report on the mobile mapping market answers these questions through analysis of current trends, past successes and failures, and discussion with a market leader in the field. The Mobile Mapping Market Report 2015-2020reportisolates the factors determining how market share is accrued and, most importantly, what revenue streams may derive from it.

In 2015, the mobile mapping market will have a global value of $30.56 billion.

As location applications and services become a cornerstone of mobile evolution, it will become paramount for operators and advertisers in the industry to incorporate them into their operational framework.

The Mobile Mapping Market Report 2015-2020 forecasts the performance of mobile mapping across the world’s economies. 69 unique tables, charts and figures quantify mobile mapping revenue and subscriptions in 5 world regions and 4 leading national markets. Each of these has revenues broken down by 5 discrete subsegments for further granularity and insight into the market.

The report also explores the services and strategies of 6 leading vendors at all levels of the mobile mapping value chain, providing a comprehensive outlook on the value chain and relationships between players from top to bottom. To this end, visiongain has also included an exclusive interview with TeleCommunications Systems, a mobile mapping market-leader that will contribute depth and perspective to our portrait of the market.

The Mobile Mapping Market Report 2015-2020 will be of value to current and future investors in the telecommunications and mobile device industries, as well as companies and research centres who wish to broaden their knowledge on this subject.

For sample pages and further information concerning the visiongain report the Mobile Mapping Market Report 2015-2020 please visit:

http://www.visiongain.com/Sector/7/Telecoms

For an executive summary please contact:
Email: Sara Peerun on sara.peerun@visiongainglobal.com

Tel: +44 (0) 20 7336 6100

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Energy, Telecoms, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.