Mark Dancer Will Help Distributors Use Digital Tools at 2015 VIPAR HD Annual Business Conference

CRYSTAL LAKE, Ill. - Oct. 12, 2015 - PRLog -- Mark Dancer, vice president, global channel management at Henkel Corporation, will present: “Becoming a Digital Distributor: Strategies and Tools That Create Value” at the 2015 VIPAR Heavy Duty Annual Business Conference. Dancer’s presentation is part of a distributor education session at the event scheduled for Oct. 18-23 at the JW Marriott San Antonio Hill Country in San Antonio, Texas.

Dancer has more than 25 years of experience working on wholesale distribution trends and strategies. He works to build global distribution capabilities and distributor partnerships at Henkel Corporation, a manufacturer of adhesives, sealants and functional coatings.

Dancer’s remarks on digital distribution are from a new publication that he recently wrote for the National Association of Wholesaler-Distributors (NAW). In that publication he provides a roadmap for distributors to adopt and use digital tools. His presentation will provide guidance for VIPAR Heavy Duty distributors about where to start and how to strategically use digital tools—e-commerce, social media, mobility, CRM, advanced analytics and multichannel solutions—to gain a competitive advantage.

The 2015 VIPAR Heavy Duty Annual Business Conference will gather together VIPAR Heavy Duty distributors, supplier partners and industry associates to exchange ideas and share information. The theme of this year’s annual conference is Vision, Innovation, Performance, Action and Results.

For more information on VIPAR Heavy Duty, visit, or email:

About VIPAR Heavy Duty

VIPAR Heavy Duty is North America’s leading network of independent aftermarket truck parts distributors. VIPAR Heavy Duty distributors serve the needs of their customers from over 500 locations across the United States, Canada, Puerto Rico and Mexico. VIPAR Heavy Duty distributors are specialists who understand the demands of their local, regional, and national customers for quality parts and exceptional service. For more information, visit

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