Why Selling Your Speciality Sells More Books

RENO, Nev. - Oct. 9, 2015 - PRLog -- On Beneath the Cover today: Understand that a jack of all trades is master of none. When determining your book marketing plans, discover that specializing can be key to driving sales. Casting your net wider may only result in a poorer catch than targeting a specific area.

How?

Selling yourself as a one-stop-shop can be tempting. If you can tell your customers that you do it all, why would they go anywhere else? Here’s the thing: your customer probably doesn't want it all. They want something specific. If you can sell yourself as a specialist in exactly what they want, your marketing planning will be a breeze. Don’t let your sales slip by covering too many bases.

This blog by Dr. Ivan Misner appears on Beneath the Cover, where you'll find surprising, provocative and essential insights into publishing, writing and communications every day of the week.

Beneath the Cover helps you get the tools, to write, publish and promote your work. It's the creation of Michael R. Drew and his remarkable team of top journalists, editors and marketers. Michael Drew helps writers create books–and build bestsellers. He has an untouchable track record: 80 out of 80 books he's worked on have become bestsellers.

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