Major Regional Health Care Operator Rebrands Itself As Evercare

Following Separation from Elant Inc., EverCare Set to Build Own Brand
By: EverCare
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Sylvia Mctigue


Newburgh - New York - US

NEWBURGH, N.Y. - Oct. 8, 2015 - PRLog -- Elant Choice, Inc., the nonprofit healthcare organization serving the mid-Hudson Valley, re-launched itself today as EverCare, completing a business and brand separation from its former parent company, Elant Inc. of Goshen that was announced earlier this year.

Now operating under the EverCare banner, the rebrand encapsulates the company’s ever-growing catalog of forward-thinking, community-focused health services. The company’s service portfolio includes three distinct divisions: EverCare Choice, a Managed Long-Term Care Plan (MLTCP); EverCare at Home, a Certified Home Health Agency (CHHA); and an Adult Social Day Program housed at the Newburgh campus.

“What we are offering is a continuum of health care services that run the range from insurance product to home care; the EverCare brand identifies both the scope of what we’re offering residents of the Hudson Valley as well as a distinct, high-quality brand,” said EverCare CEO & president Sylvia McTigue. “This change is a logical step in our evolution, and gives us an umbrella under which we can continue to expand our services during our next phase of growth and development.”

“Ms. McTigue’s leadership in the growth of this organization’s offerings has been nothing short of miraculous,” said John MacEnroe, chairman of the EverCare Board of Directors. “Under her leadership, EverCare has increased, more than fourfold, the number of individuals served. Since our launch as a stand-alone corporation, we have unveiled our Certified Home Health Agency, invested $1 million in technology, and positioned our organization to become a household name in community-based care.”

EverCare’s new logo and brand has been designed to represent the organization’s overall competency and commitment, while also maintaining the emotional connection the existing team has built with its current patients under the Elant Choice banner.

The physical rebranding is currently underway, and will extend throughout every aspect of the organization. EverCare’s website is currently in development, and is expected to be launched in the next 90 days. The website will include design elements that subtly convey brand attributes of both the company and its services in a modern, precise, and purposeful manner.

ABOUT EVERCARE: EverCare is a multifaceted health care organization that facilitates and provides home-based access to care through the development of in-home care plans for patients through its Managed Long Term Care Plan and providing direct care through its Certified Home Health Agency. EverCare Choice, EverCare at Home, and EverCare’s Adult Social Day Program provide nearly 1,000 patients with access to care that allows them to remain in their homes for as long as safely possible. Supported by strong clinical teams and a vast provider network of more than 160 trusted and interconnected vendors, EverCare provides services including certified home care services and case management of skilled nursing, personal care aides, medical transportation, home-delivered meals, rehabilitative therapies, podiatry, audiology, and dentistry. To obtain home care services, find out if you or a loved one qualifies for EverCare’s managed long-term care plan, or to explore the breadth and scope of covered services and support provided by EverCare, please call 877-255-3678 or email

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Tags:Evercare, Sylvia Mctigue, Elant
Location:Newburgh - New York - United States
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