Cupid® Introduces Its Exceptional Comfort Great Shaping Shapewear Collection

NEW YORK - Oct. 4, 2015 - PRLog -- Cupid® has announced the introduction of the new Exceptional Comfort Great Shaping shapewear collection to the intimate-apparel marketplace.  Delivering a Comfortable Firm® level of control, these styles provide exceptionally effective waist shaping that derives from the patent-pending Back Magic® feature.  In the hi-waist silhouettes, Back Magic® incorporates a combination of flexible stays and a silicone finish that ensures that the back of each shaper doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s waist.   In the torsette silhouette, the flexible stays work with the fabric and the stability provided by the garments’ straps to flatten the wearer’s tummy and midriff.  Back Magic® also enables these garments to eliminate muffin top and deliver a measure of back support.  Problem areas improve, while clothes drape smoothly.

These styles also incorporate the technological innovation that customers have come to expect from Cupid® - the patented Wonderful Edge® silicone finish. It prevents these garments from riding and rolling up, or creating visible panty lines. It’s applied directly to the fabric at the leg openings, without the need for seams or elastics. And, since it consists of many, distinct rows of silicone that stretch with the fabric - rather than just a single, rigid band - the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following three, extremely comfortable and highly functional styles: the Torsette Bodybriefer (Style 5760) which has a hook-and-eye gusset and lets the customer wear her own bra; the Hi-Waist Brief (Style 5765) which features the Wonderful Edge® on the backs of its leg openings; and the Hi-Waist Boy Short (Style 5766) which rests between the underbust and the upper thighs.

All of these new shapers incorporate the incredible value that customers have come to expect from Cupid®, while still providing tremendous shaping results.  Each style retails for less than $17.00.

The Exceptional Comfort Great Shaping collection can be found at select Walmart locations throughout the United States and online at Walmart.com.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams.  It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.  And some styles incorporate Back Magic®.  In some garments, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.  In other garments, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.

Cupid® shapewear can be purchased at Walmart and Meijer® stores, and online at Walmart.com.  In Canada, it’s available through Walmart Canada and its website.