EarthWater hires Beverage Industry Icon John Blackington as President

DALLAS - Oct. 1, 2015 - PRLog -- EarthWater, a manufacturer of high alkaline mineral infused beverages under the brand “FulHum” ( is pleased to announce the hiring of John Blackington as interim President for 2015 while the Company prepares for US market expansion.

John Blackington has over 30 years of experience, both as the owner of his own company and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company. He has helped jumpstart a number of successful new brands today in critical areas ranging from helping build sales and distribution systems, expanding retail availability, developing equity strategies and sourcing capital. He has developed the ‘Smart Equity’ Project, an innovative way of partnering beverage startups with major beverage companies to create synergy and leverage. He has a passion for helping entrepreneurs reach commercial success. John received a BS and MBA from the Wharton School of Business at the University of Pennsylvania.

EarthWater Chairman CJ Comu stated, “I’m very proud to have the opportunity to welcome John Blackington into the Company as the new President. He brings over 30 years of high level beverage brand and marketing experience from his many years with Coca Cola. We are dedicated to bringing the best beverage for consumers to help keep them: Rehydrated, Replenished, Recovered.”

Blackington will assist FulHum behind its overall commercialization efforts, including building its distributor and retailer network and eventually expanding into other major markets across the US.

John Blackington said, "Delighted to be leading EarthWater. I have followed their brand FulHum since it was created. It is a great product with a relevant consumer point-of-difference, a strong growth strategy and a focused leadership team to drive growth. I know how to expand their market presence and really working with the entire team."

Blackington continued, "We have helped many of the leading beverage companies in the past 10 years grow exponentially including names such as; Bolthouse Farms, Celsius and ByB Brands and now FulHum"

John Blackington founded GBS Growth Partners, LLC, in 2004. They are a leading strategic advisory and commercialization group in the food/beverage industry. More info;

FulHum stands for “Fulvic and Humic” compounds, the main natural components of their 100% natural, High Alkaline mineral-enriched beverage. FulHum’s proprietary formula is different from other mineral beverages because it; detoxifies free radicals, eliminates harmful pathogens, and improves nutrient absorption all while delivering essential minerals that are hard to come by in our daily diets.

According to third party scientific reports, Fulvic & Humic compounds have been known to help:

• Increase Metabolism

• Enzyme Activity

• Blood Oxygenation

• Nutrient Absorption

• Rejuvenate Cells

• Balance pH Levels

• Boost Immunity

• Detoxification

• Scavenge Free Radicals

• Remove Heavy Metals

• Boost Energy Levels

• Improve & Sustain Health

About EarthWater & FulHum

FulHum is a product of EarthWater FulHum is a Mineral Infused High Alkaline Beverage which is a 100% natural, proprietary blend of organic Fulvic and Humic complexes mined from deep within the earth’s surface. For more info, visit FulHum

Media Contact:

CR Creative Group LLC
Tel: 972.800.3133

Cheryl Rios
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