Andalou Naturals’ Success Continues to Soar
While Raising Awareness and Celebrating Label Transparency for Non-GMO Month
The Andalou Naturals’ way resonates with today’s consumer. Over 30,000 products are now Non-GMO Project Verified* with numerous brands working toward verification. Since receiving Non-GMO Project Verification for its full line, Andalou Naturals has risen to the number one facial skin care brand in the natural channel and has held that position for 76 weeks and counting (SPINS September, 2015). The company was also the fastest growing brand in this same time period. “Andalou Naturals is providing consumers innovation through science, clinical validation for efficacy and premium quality at affordable pricing all while using trend setting natural ingredients and packaging--in addition to full transparency,”
While numerous brands have a handful of simple ingredient products Non-GMO Project Verified, a rare few submit an entire product line with complex formulas. In order to achieve Non-GMO Project Verified status on every product, the Andalou Naturals team, in cooperation with manufacturers and suppliers, had to rigorously confirm that over 200 source ingredients, as well as the manufacturing process for each ingredient, did not include GMOs of any kind. "We're excited to be working with such dedicated brands as Andalou Naturals," said Megan Westgate, Director of the Non-GMO Project. "The work required to verify an entire product line shows a high level of commitment to transparency and to changing the overall supply chain."
Andalou Naturals’ Non-GMO Campaign
Andalou Naturals has launched a new campaign Beauty is You™ specifically designed to support retailers and educate consumers about making meaningful choices and defining beauty one action at a time. Andalou Naturals celebrates the consumer’s choice and the overwhelming support to label Genetically Modified Organisms. October and Non-GMO month is the perfect time to bring awareness to how and where beauty happens. The Non-GMO campaign is in conjunction with the Non-GMO Project, in which Andalou Naturals is a Platinum Sponsor, and includes social media contests, in-store promotions, nationwide giveaways, local outreach and education, and trade ads that run throughout the month and beyond.
About Andalou Naturals
Andalou Naturals, made thoughtfully and beautifully in Northern California, is a rapidly growing, trend setting manufacturer of branded, clinically proven, natural personal care products formulated with Fruit Stem Cell Science®. The company was the first beauty brand to be 100% Non-GMO Project Verified. The complete product range includes 89 SKUs in four categories: skin care; hair care; bath; and body care. The brand is sold primarily in the U.S. and Canada through natural health and beauty channels and is exported to 21 different countries worldwide. To learn more and to shop online for Andalou Naturals products, visit: http://www.andalou.com.
About the Non-GMO Project: The Non-GMO Project is a non-profit committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at http://www.nongmoproject.org