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Scott Group Studio Debuts as Collection of Curated Luxury Carpets
Well-Known Bespoke Carpet Brands Will Continue Under New Parent Brand
By: The Scott Group
The new branding will finalize the integration of two brands after Scott Group acquired Hokanson last September, solidifying the company’s position as one of the top producers of custom luxury carpets in the world. The new parent company will enable the company to position itself as a leader in the curation of the world’s finest luxury brands.
Bringing together superb quality and other attributes from each of the product lines, Scott Group Studio will weave Scott Group’s excellent customer service and Hokanson’s global view into one cohesive luxury experience.
“This is a very exciting time for us at Scott Group Studio,” President Mike Ruggeri said. “The acquisition of Hokanson was our first step in creating a collection of the world’s most prestigious and sought-after luxury carpet lines. The announcement of our new parent brand is our next step in becoming the foremost recognized portfolio of bespoke carpets.”
Scott Group Studio has begun the process to integrate showrooms for both brands in order to showcase products from Scott Group Custom Carpets and Hokanson under one roof. The company currently has
showrooms in Boston, Chicago, Dallas, Grand Rapids, Houston, Los Angeles, New York and Scottsdale, Ariz., along with representation in London, Las Vegas and Seattle.
In the past year, Scott Group has brought on more than 40 new employees in an effort to prepare for the integration and launch of Scott Group Studio. Its dedicated sales team of15 has undergone detailed training to understand both Scott Group and Hokanson brand attributes so they may offer solid counsel as clients choose the right carpet for each aviation, yacht, residential or commercial project.
Each of the lines will maintain its current design identity and will continue to focus on its core production methods. Scott Group Custom Carpets will continue to produce hand-tufted carpets and rugs at its 180,000 square foot mill and design studio in Grand Rapids and remains the largest manufacturer of American-made custom rugs and carpets.
Hokanson will remain focused on offering clients a combination of hand-knotted, Tibetan and other traditional rug weaving techniques using thoroughly vetted and trusted artisan partners across the globe.
“The new parent brand of Scott Group Studio gives us the opportunity to combine two strong and well respected lines into a powerful collection of luxury carpets,” Vice President Rich Ruggeri said. “Both Hokanson and Scott Group have time-tested, long standing traditions of producing the highest-quality carpets with extreme attention to detail and innovative design. We look forward to continuing to build and grow upon this dedication to excellence.”
Founded in 1969 in Cleveland, Ohio, Scott Group moved to Grand Rapids in 1982, establishing one of the only domestic design and production facilities for custom carpets in the country. Scott Group has built its reputation around classic and timeless designs that use the worlds finest natural fibers – such as Merino wool, cashmere and Mulberry silk – as well as its Midwestern work ethic.
Scott Group carpets can be found in the finest private aircraft, luxury retail stores, corporate offices, yachts and residences in the world – including the State Dining Room and Oval Office in the White House.
Sustainability is important to Scott Group, which has invested significantly in materials and production processes to enable its customers to secure LEED certification. Customers can receive LEED credits based on renewability of resources used by Scott Group, impact of reduced transportation and improved indoor air quality through low-emitting products.
Founded in 1987 by Larry Hokanson, the name Hokanson has become synonymous with traditional carpet design. Using exotic yarns to produce sophisticated patterns in unexpected combinations of textures and fibers, Hokanson creates designs for the residential market that reinterpret the lessons of decorative history.
Sabo Public Relations