Reliance Group Becomes the First Indian Organization to Join the ‘Global Goals’ Movement

Sept. 27, 2015 - PRLog -- The Anil Ambani-led Reliance Group has become the first Indian company to be a part of a global campaign led by the UN that seeks new models of sustainable development, called the Global Goals Campaign.

Ideated and developed by filmmaker Richard Curtis, the campaign aims to lay focus on the 17 ambitious targets reached by leaders of 193 nations to end poverty, fight inequality and injustice, and find sustainable solutions to climate change by 2030, an official campaign release said.

It will be supported globally by a seven-day pop-up global radio station with broadcasting networks in 45 nations that will feature celebrities like Hrithik Roshan and A R Rehman turn into jockeys. The campaign will have an original composition by Peter Gabriel as the official soundtrack.

Reliance Group’s partner radio station 92.7 Big FM with 42-million listeners in 1,200 towns and 50,000+ villages has also become the first official Indian radio channel to become a part of the movement.

"Our mandate at the Reliance Group is to actively contribute to building 'Tomorrow's India'," said Tina Ambani, chair of the Kokilaben Dhirubhai Ambani Hospital and founder of Harmony for Silvers Foundation and Harmony Art Foundation that oversees the group's social obligations.

"We believe this is possible by taking along each stakeholder and every segment of society. We view partnerships and co-creation as critical means to usher in sustainable development. The campaign was also envisioned with a similar mandate to reach out to the masses," she said.

"We are integrating the campaign into our business processes and promoting the same through our various customer-facing platforms."

One of the most influential personalities worldwide, she was recently featured on Hello! India Magazine’s 23 of the world’s most influential change-makers list which had personalities like Queen Rania, Melinda Gates, Parmeshwar Godrej, Anand Mahindra, Richard Branson, Akshay Kumar, and Richard Curtis.

"The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There's no point in going half way," Curtis said.

"By making Global Goals famous we can give them their best chance of working around the world and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice, inequality and the last generation to be threatened by climate change."