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Follow on Google News | How To Determine Your Social Media Marketing Budget, SMB Dallas September 24, 2015 MeetingDetermining a marketing budget and getting ROI from the budget will be the topic for the upcoming meeting
By: SMB Dallas Social media marketing in 2015 is a serious job. Social media, which now signals SEO, can manage customer service, and can hurt your brand reputation, is a key component of any corporate marketing program. So, how is the practice, which changes daily, managed and, equally as important, budgeted? We'll hear from expert panelists who will describe their approach to this ever-changing challenge. A communication tool, social media can be used everywhere – for profit and non-profits and must now be included in all business plans. SMB Dallas recognizes how social media is used in the various news media and how the evolution of technology has positively influenced and changed the industry. The September 24, 2015 meeting will focus on how to determine your social media marketing budget and get the ROI you desire. Our Panel: Doug Willmarth – VP Marketing, Sally Beauty (http://www.sallybeauty.com/ Sally Beauty, the leading specialty beauty retailer with over 2,900 stores nation-wide. In his role, Doug leads advertising, promotions, content calendar, and an internal creative team. Prior to Sally Beauty, Doug was CMO for Wingstop, a rapidly growing fast-casual restaurant chain. Before that, Doug was CMO for Rave Cinemas, a Dallas based movie-theater chain. @sallybeauty Sallybeauty.com (http://www.sallybeauty.com/) Dan Sturdivant – Senior Account Manager, Speakeasy (http://www.yourspeakeasy.com/ Clients include Terminix, American Home Shield as well as other brands. Dan is past president of the DFW Search Engine Marketing Association and is Co-Founder of the DFW Jingle Mingle Holiday Party and the Digital Career Center, whose mission is helping under-privileged persons learn about professional opportunities in digital marketing. @dansturdivant @yourspeakeasy yourspeakeasy.com (http://www.yourspeakeasy.com/) Sheila Bacon - EVP, Chief Marketing Officer, White Pants Agency (http://www.whitepantsagency.com/) Sheila has over 25 years experience in pioneering social media and digital solutions for both B2B and B2C companies across Retail, Technology, Telecommunications, Financial Services, Real Estate, Logistics, Distribution and Health Care. Her roles have included client-side marketing leadership, digital strategy and insight, brand & media planning, agency consulting and business intelligence. @ MEETING INFO Where: Offices of Freeman+Leonard / BravoTECH, Heritage Square I 4835 LBJ Freeway, 10th floor, Dallas, TX Social media is ever changing and SMB Dallas is an organization that collectively presents and practices social media platforms, tools, metrics, applications, ROI and case studies. To register visit Eventbrite (http://www.eventbrite.com/ Cathy D Claterbaugh, c12Concepts (http://www.c12concepts.net) SMB Dallas social media includes LinkedIn (http://www.linkedin.com/ About SMB Dallas SMB Dallas was formed May 5, 2010 for businesses and individuals primarily involved in B2B, to network, learn, and showcase their interests in various uses of social media. From a business owner who utilizes social media to promote and grow their business, to the media expert or the new beginner, SMB Dallas is an organization of 800 members coming together to share, teach and learn. SMB’s roots started in “The Big 3” in social medias – LinkedIn, Facebook and Twitter, and has constantly expanded topics to more social media platforms strategic approaches, tools and many more. The program format varies from showcasing various keynote speakers, “Hot Topic” panel discussions and roundtable “Burning Question” format, so all have an opportunity to participate and grow in knowledge. Meeting the last Thursday of each month, SMB Dallas members gather to share experiences, successes and engage with each other on a variety of different topics in and around the social media sphere. For more information please visit https://socialmediabreakfastdallas.com. End
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