LEPONTIS French Wines Delight Attendees during Summer Series of Events

Award-winning Cognac-Area Wine Brand Uncorks 2014 Vintage at Music Festivals, Golf Tournament and Megavino Wine Fair Brussels
By: Maison des 3 Ponts
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Pons - Poitou Charentes - France


PONS, France - Sept. 23, 2015 - PRLog -- To celebrate memorable music and fun times, LEPONTIS Wines kicked off its summer events series as a sponsor of the 22nd Cognac Blues Passions Festival. On July 2nd, as fans grooved to Benjamin Booker and Lenny Kravitz, VIP guests were invited to an exclusive tasting of LEPONTIS’ premium IGP Charentais wines. While enjoying the night’s lineup of blues talent, guests got to savor the award-winning 2014 vintage of LEPONTIS Chardonnay, Sauvignon Blanc, Rosé and Merlot.

“Getting our brand in front of Millennial drinkers is really important to us,” said Pierre Naud, brand manager. “LEPONTIS’ brand image is reflects our target consumer – young, easygoing and open-minded. We aim to change perceptions of French wines being stuffy and pretentious.”

The following week on July 10th, in association with the Charentais Wine Producers’ Union, LEPONTIS Wines partnered with the Francofolies Music Festival of La Rochelle. For the 30th edition of one of the country’s largest French-only music festivals, LEPONTIS wines were available for tasting at the VIP area and for purchase by the glass at each of the festival’s three bars. “LEPONTIS is all about sharing good times with your loved ones,” said Geneviève Rohé, marketing coordinator. “Having a glass of wine outside with friends and great live music is such a nice way to enjoy your summer.”

On July 28th, LEPONTIS and its French distributor Winetailors partnered with the “Week of the Vigiers” Golf Tournament in Dordogne. Unique in France, the week-long competition allows golfers to discover France’s most beautiful winegrowing regions with workshops and guided tastings by 16 winemakers. Off the course, golfers were able to discover the IGP Charentais wine region with a tasting led by Pierre Naud. The winegrowing zone, which covers nearly 5,000 square miles around the town of Cognac, grows a wide number of popular international varieties.

This fall, LEPONTIS Wines will be present at the 2015 Megavino Wine Fair in Brussels, Belgium from Oct 23rd to Oct 26th. Visit us at the French Pavilion to try our wines!

For more information, visit www.lepontis.com.

About LEPONTIS Wines

LEPONTIS was created in 2013 by Jean-Michel Naud, a passionate winemaker and 4th generation Charente winegrower. The LEPONTIS collection of award-winning wines includes “Joly Sable” Chardonnay, “Les Roches” Sauvignon Blanc, Pinot Noir par LEPONTIS, “Croix de Lune” Merlot and “Prélude” Rosé. LEPONTIS is owned by the Maison des 3 Ponts and is imported and distributed in the U.S. by Wines & Beyond Import LLC in Poughkeepsie, NY and is distributed in France by Winetailors.

Pierre Naud
Tags:Wine, LEPONTIS, French Wine
Location:Pons - Poitou Charentes - France
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