Q&A with Freya Estreller of Ludlow's Cocktails
1. Give us a brief bio! Tell us a little about yourself and your company.
Ludlows Cocktail Co. is a Los Angeles based start-up founded by Coolhaus Ice Cream Co-Founder Freya Estreller focused on crafting fun, innovative, premium and all-natural spirited products. Our line of 30-proof, pre-packaged craft cocktail Jelly Shots launched October 2014 at select CA retailers like Total Wine & More, Hi-Time Wine Cellars and have been featured in the LA Times, LA Magazine, Food Network, Wall Street Journal, and Urban Daddy. Ludlows Jelly Shots can now be found in Delaware, Arizona, and Texas at Spec's.
2. What inspired the creation of the company?
We're a rebellious bunch at Ludlows Cocktail Co. and wanted to make spirited products by Millennials for Millennials. For our first product line, we reinvented the collegiate jello shot. Made with all-natural ingredients and real, premium spirits, Ludlows Jelly Shots are pre-packaged, portable, and pack a 30-proof punch. Like our Old Fashioned, made with 2-year barrel aged bourbon, bitters, orange and cherry. Our line of bottled Cocktail Spritzers, a collaboration with the founders of Death & Co and Honeycut, will launch in early 2016.
3. What’s your favorite Ludlows Shot and why?
I'm a bourbon and whiskey drinker so I'm partial to the Old Fashioned. It tastes exactly like the cocktail with that nice boozy bourbon kick.
4.What are the benefits of your career? What do you find most rewarding?
Owning and running a business is my creative outlet. I love taking an idea and bringing it to life. Being your own boss and setting your own schedule doesn't hurt either!
5. How has social media affected your brand growth? What's your most successful platform?
Social media is par for the course these days in regards to marketing and advertising. We are very active on Instagram, Twitter and Facebook, but with different focuses. We're just getting into Snapchat and Pinterest. I'd say our most successful marketing platform is good ol' newsletter marketing. We have about 60k subscribers
6. For consumers- how many different shot flavors do you offer and whats the price range.
We have 5 classic cocktails:
Fresh Lime Margarita - made with 100% agave blanco tequila, real lime juice, triple-sec, hint of salt. Tastes exactly like a margarita!
Meyer Lemon Drop - 5x distilled, triple filtered vodka, real meyer lemon juice, and a hint of rosemary. Perfect balance of tart and sweet.
Moscow Mule - 5x distilled, triple filtered vodka, real lime juice, and ginger beer. Taken out of the traditional copper mug and into one refreshing shot.
Old Fashioned - 2 year barrel aged straight Indiana bourbon whisky, bitters, hint of orange and cherry. A serious cocktail drinker’s Jelly Shot.
Planter’s Punch - 2 year barrel aged Caribbean dark rum, real pineapple, orange, cherry, lime, cherry for tropical notes. This classic punch is a true taste of the islands.
Our shots retail for around $1.99/ea or $9.99 for a 5-pack.
7. Will you be expanding flavor options? Any seasonal flavors?
We're good for Jelly Shots for now, but we are launching our 750ml Champagne Spritz line next Spring with flavors like Golden Apple Pear, Grapefruit Elderflower, and Birch Tonic. We're super excited about that as it's a collaboration with David Kaplan, Alex Day and Devon Tarby, who are the founders of renowned bars like Death & Co., Honeycut, and Normandie Club.
8. What band/ artist would you love to see Ludlows sampled with? Who is your favorite artist in the next Buzzfest line up.
Yelawolf, The Struts, Pvris, Atlas Genius and Houndmouth for sure! We're psyched about all of them but especially Houndmouth.
9. What future markets are you looking to get into with Ludlows?
We'll be launching in NV, NM, CO, OR, and WA these next few months. Hopefully FL and the rest of the nation by the end of 2016.
10. What is next for Ludlows? Where will the brand be in 2016?
We're looking at launching nation wide with some pretty big chain retailers these next couple years and we're really looking forward to our bottled Spritz line. It's going to be THE drink of 2016.
Ludlow's Cocktails will be backstage this Fall on Oct 17th at Buzzfest in Houston,Texas inside the BAL! Artists include, Papa Roach, Pop Evil, Candlebox, The Struts, Yelawolf, Atlas Genius and many more acts!
Find Ludlow's Cocktails on TOUR with The Backstage Artist Lounge!
Connect with Ludlow's Cocktails:
Backstage Artist Lounge