Simon Associates Management Consultants Launches New Division Specializing In Inbound Marketing
Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions
Founded in 2002 by Andrea Simon, Ph.D., a Business Anthropologist who works with organizations that need or want to change, Simon Associates specializes in helping clients “see, feel and think” in new ways. In 2014, Simon and Andrew Simon, MBA, her SAMC partner and husband, became Inbound Marketing Certified practitioners by HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers.
Attracting interested buyers in an “inbound” rather than “outbound”
“As HubSpot Partners, we have been watching the impact of inbound marketing on our own consulting business and those of our clients that have been using our inbound services,” says Dr. Simon. “The results in increased brand awareness and new business acquisition due to inbound marketing has been truly astounding.”
Adds Andrew Simon, “What’s so brilliant about inbound marketing is the process for turning visitors into leads and then into customers, called the buyer’s journey. There is a well-defined path that allows marketers to establish an ongoing relationship with consumers that is both highly effective and highly measurable. It is also highly measurable with excellent data capture capabilities and reporting."
By establishing a new division dedicated to inbound marketing, Simon Associates can now in a focused way work with new and existing clients to create, deliver and share content that will appeal to the right people (buyer personas) in the right places (channels) at the right times (when they are searching for solutions).
Simon Associates Management Consultants (SAMC) specializes in helping businesses and organizations “see, feel and think” in new ways in order to adapt to changing times. SAMC applies the theories, methods and tools of anthropology and ethnographic research to client engagements in which there is a need to better understand the culture of their customers, non-customers or potential customers. SAMC’s client engagements include healthcare institutions, manufacturers, financial firms, colleges and universities, service industries and not-for-profits in the U.S., Mexico and Canada — all of which need or want to change.
To find out how Simon Associates could help your company grow, please visit http://www.simonassociates.net.