Phoenix Branding Agency Celebrates 12 Years of Helping Fuel the Engine of the Valley’s Economy

PHOENIX - Sept. 18, 2015 - PRLog -- PHOENIX, AZ – Nocturnal Branding Studio celebrates 12 years of serving Arizona businesses this September. Through dynamic and volatile economic times the brand strategy and design agency founded in 2003 has helped entrepreneurs and organizations in Arizona and around the world transform great businesses, initiatives, ideas and products into thriving brands that foster innovation, create jobs and fuel the engine that drives our economy.

These brands span a diverse client roster of industries and organizations, including; Dignity Health (Healthcare), Dillon Aero (Technology/Firearms), DMB (Real estate and development), Pulte Homes (Housing & Construction), DeMark Analytics (Financial), the Four Seasons Resort Scottsdale (Hospitality), Fox Restaurant Concepts (Restaurant, F&B), the Arizona Coalition to End Homelessness (Non-profit) and many more. “We’re fortunate to collaborate with talented and creative clients from all walks of life,” says Linda Peters, Nocturnal’s Media Director. “Each has something unique to offer, and we’re honored to help them bring their offering to the world.”

Nocturnal helps bring their clients’ offerings to the world through a proprietary approach to brand building they’ve dubbed Brand Amplification. Brand Amplification elevates brands beyond commodity competition to profitable differentiation by fusing research, strategy, design and implementation into a single, integrated discipline that bridges the gap between people merely hearing your message and getting them to take positive action. Whether launching a new brand, reinventing an existing brand or breathing new life into a heritage brand Nocturnal helps their clients energize, strategize and execute to achieve success.

“Branding is a management tool often mistaken for a marketing expense,” says Nocturnal’s Creative Director Ken Peters. “We serve as brand counsel, hands on, guiding our clients through a process that challenges them to take a deep look inward and a broad look outward. Branding, as we practice it, is planned, purposeful and results-driven. Where there’s confusion, our job is to fashion clarity; where there’s chaos, we construct order; where there’s entropy, we promote vitality; where there’s indifference, we swell passion; where there’s silence, we lend voice. That’s how you create resilient brands capable of withstanding fluctuating markets, evolving consumer trends and emerging competition.”

“It’s been an amazing 12 years for us and the Valley,” say the Peters’. “We believe the best is yet to come.” To celebrate their past – and with an optomistic eye on the future – Nocturnal has launched a redesigned web site, www.nocturnaldesign.com. The new site offers a showcase of client case studies, a glimpse at the firm’s Brand Amplification process and an ongoing archive of cogent and compelling essays, articles and whitepapers by Nocturnal offering actionable branding insights for business success.

Nocturnal helps established and emerging consumer-facing brands unlock value trapped within their business and brand to provide them with an unfair competitive advantage. View client case studies at www.nocturnaldesign.com.