First Ever U.S-Grown Certified Biodynamic® Heirloom Marinara Hits Shelves of Whole Foods Market

RALEIGH, N.C. - Sept. 11, 2015 - PRLog -- (Raleigh, September 4, 2015) Nello’s—a pioneer in the natural foods industry—has grown and crafted, from seed to shelf, the first ever U.S-grown certified Biodynamic® and USDA Organic jarred tomato sauce. The product has garnered tremendous support from Whole Foods Markets, including a $30,000 loan to Nello’s to help build the infrastructure needed for its launch. It is now available in Whole Foods Markets in the South, Mid-Atlantic, and Southwest regions.

"Enjoying spaghetti dinner takes on a whole new meaning when you're using Nello's pasta sauces," said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. "This new biodynamic heirloom marinara sauce is proof that you don't need to complicate things to elevate customers' expectations on taste. Nello's commitment to sourcing higher quality, locally grown vine-ripened tomatoes and their passion for what they do is what truly set them apart. We're looking forward to sharing the latest addition to their line with our shoppers."

“The Nello’s journey into the processing of a certified Biodynamic and Organic jarred tomato sauce is truly a way of making history and doing something special; an effort to bring together the entire supply chain in order to make available the most transparent food system on the market,” says Neal “Nello” McTighe, founder of Nello’s. “We have turned back the clock on agriculture and food production, offering the whole story from seed to shelf through which consumers are able to see the great care that has been invested in every stage of the product. Not a single pesticide or artificial anything comes close to our farm and our packaging is in glass and with 100% post-consumer recycled paper labels, manufactured carbon neutral by hydroelectric power. In every jar you can taste the beauty of the summer.”

Although the brainchild of the Austrian philosopher Rudolf Steiner in the 1920s, Biodynamic agriculture, which sees the farm as a self-regulating ecosystem, is a relatively new form of agriculture in the United States, with its greatest success to date in the wine industry. Nello’s leap as a value-added food processor into this realm of sustainable farming is thus groundbreaking, leading the way for greater awareness for how Biodynamic farming can heal the planet all while producing exceptional food. Biodynamic farming uses Organic principles as a base but goes a few steps further, looking at how the farm positively relates to the world around it. According to Demeter, the certifying agency for Biodynamic farms and processors, “Biodynamic agriculture views a farm as an agricultural ecosystem whose goal is to operate as a self-contained and integrated system in the most holistic sense. Biodynamic farm management requires close attention to the living (bio) and energetic (dynamic) interrelation of the constituent parts of the agricultural system.  This stands in stark contrast to a more reductionist view of conventional agriculture that focuses on individual parts (soil, animals, crops, even the farmer) in isolation from each other.”

Nello’s Biodynamic® Marinara is crafted from carefully selected heirloom tomatoes, Genovese basil, and Italian purple garlic grown on family-owned Whitted Bowers Farm in Cedar Grove, North Carolina. Husband and wife Rob and Cheri Bowers said this of the collaboration with Nello’s: “We are so happy to be a part of this historic project and to be associated with a company that understands the importance of biodynamic agriculture and the power of great food.” Certified single-origin Extra Virgin Olive Oil is sourced from Bari Olive Oil, a family-owned grove in Dinuba, California. Sea salt is sourced from North Carolina's own Selina Naturally, purveyors of completely unrefined and unparalleled salts. It is naturally gluten free, vegan, non-GMO, has no sugar added, and includes only 220mg sodium per serving. It is a good source of Vitamin A and C and also Lycopene.

For further information, visit www.nellositaly.com. Please email press inquiries to Nello’s at press@nellositaly.com or phone at 919-428-4338. We will respond to your inquiry within 48 hours.