Wyplay to offer Voxtok HbbTV SDK bundled with new Frog Turnkey product

MONTPELLIER, France - Sept. 11, 2015 - PRLog -- Wyplay, creator of software solutions for pay TV operators, today announced that it will bundle into its new Frog Turnkey solution the HbbTV SDK from Voxtok, a company specializing in connected technologies for consumer electronics and an expert in end-to-end innovative Music solutions.

Voxtok’s HbbTV software development kit enables TV manufacturers and set-top-box OEMs to accelerate the deployment of products and services compliant to HbbTV 1.5 and expected 2.0 standard, simplifying the creation of interactive content for TV.

Wyplay and Voxtok intend to also provide the complete Voxtok suite of products and services on top of its HbbTV SDK, including its flagship product "Voxtok Music for TV”. This TV flavor of Voxtok Music has been specially designed to provide to the TV industry an innovative HbbTV-compliant premium-audio connected system.

« Voxtok brings a complete and easy to deploy HbbTV solution to the Frog community », said Dominique Féral, Wyplay CMO. « This integration will accelerate the support of this common standard and give us the capacity to ’tick the box’ for HbbTV support required by pay TV operators in several key markets worldwide, and open new opportunities for music-centric services. »

« With broad support from several set-top-box OEMs that bundle the Frog Turnkey product with their hardware, Wyplay significantly expands our addressable market, » said Thibaut Dabonneville, VP Marketing at Voxtok. « Looking further, as more OEMs and Frog Community members deploy the solution, we expect rapid deployment and adoption of premium-audio Music solution. ».

Announced in June (link (http://www.wyplay.com/doc/PR%20Wyplay%20Frog%20Broadcast%...)), the Frog Turnkey product reuses and extends the core components available in Frog to pack all the features for traditional linear broadcast TV consumption and on-demand content into an integrated package (including backend components) with a modern user experience, all bundled with the hardware from STB vendors members of the Frog Community, that now gathers more than 95 licensees.

Wyplay is exhibiting at the IBC 2015 tradeshow at RAI Amsterdam, September 11th – 15th, Hall 5 A25.