Forgotten memories: Half of Brits will leave this summer’s photos idle on their hard drives

Sept. 10, 2015 - PRLog -- The poll, which surveyed 2,000 respondents, revealed that 18-24 year olds were the biggest culprits of the ‘forgotten photo’ phenomenon, with 59% never looking back over their holiday photos once they were uploaded onto their computer’s hard drive.

While half of Brits (47%) admit to taking 10 photos a day on their holiday, Brits will only look back on their digital photos once every six months (45%). Overall, the research indicates that at least 700 million photos[1] will be forgotten this summer, with images left uploaded onto our hard drives rather than printed out.

Despite this, a total of 18% of Brits admit to printing out photos of their pets to display in their home, while a third of Brits (31%) admit to taking five photos of their pets a week, in comparison to 19% and 22% of parents and friends respectively. The results suggest that Brits are more interested in framing pictures of their animals rather than their summer holiday memories with friends and family.

Brits ‘photo-addiction’ means one in five (21%) felt like they lived behind a camera whilst on holidays rather than ‘in the moment’ due to the high number of photos they had taken – yet a huge swathe of these images are never looked at.

When asked how they could recapture their holiday feelings once they returned home, 60% of Brits stated that looking back on printed photographs of their holiday made them feel good and positively nostalgic. Over half (59%) say it is a shame photographs sit on laptops and phones, never to be seen again with 55% admitting they get more pleasure from printed photographs as there is something special about them that a digital image can never replace.

According to the findings, a further 47% of those polled said they worry that one day they will lose hundreds of their digital photographs due to storing them all on a laptop.

Keith Hanson, General Manager of Albelli UK said: “As a society, we are obsessed with taking photos, particularly when we go on holiday.

“While Brits spend a lot of their time behind the camera taking photos, it’s such a shame they are not celebrating the end result by looking back over them and recounting those special memories and happy times.

“We would like to encourage people to value the photos and memories they’ve created this summer by printing them out or creating photo books or so that they can be experienced and enjoyed every day. ”

To mark the end of summer and encourage people to cherish their summer memories, Albelli are offering £15 off photo books. For more information on Albelli, please visit: http://www.albelli.co.uk

-Ends-

Notes to editors:

*Calculation based on One Poll findings and the number of Brits who have been on holiday in 2015 (50,545,742)

References:

http://www.ons.gov.uk/ons/guide-method/census/2011/uk-census/index.html

http://abta.com/news-and-views/news/caution-remains-in-2014-but-brits-expect-to-spend-more-on-holidays-in-2015

For more information please contact:

Diffusion:
Kourtney Shaw// Kourtney.shaw@diffusionpr.com//  0207 291 0230

About Albelli

Albelli is one of Europe’s leading suppliers of personalised photo printing products. Albelli specialises in creating quality bespoke printed products, made with customer’s photographs, which are crafted with care by a team of printing specialists.

Having created over two million photo products across eight European countries, Albelli’s products are known for their excellent quality and consistently high customer reviews. Albelli’s photo books were voted number one in consumer testing on the Gadget Show and this quality extends throughout their range of wall art and other products such as calendars, diaries, greetings card and photo gifts.

Launched in 2009, Albelli is now the number one photo printing supplier in the Netherlands. Albelli is one of the consumer brands of Albumprinter BV, one of the largest European photo book suppliers active in the Netherlands, Belgium, Germany, France, Spain and the United Kingdom. In 2011, Albumprinter BV was acquired by Cimpress    – the world leader in mass customisation. A family of photo printing brands sit underneath the Cimpress umbrella including Albelli, Bonusprint and Vistaprint.

Research Methodology

All figures, unless otherwise stated, are from One Poll.  Total sample size was 2,000 adults. Fieldwork was undertaken in June 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

[1] See notes to editors for calculation