Incentive Gift Card Council Elects New Leaders

Aug. 31, 2015 - PRLog -- The Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association (IMA) (http://www.incentivemarketing.org/), recently elected its officers and board members for 2015 - 2016.Betsi Bowman, Senior Business Development Manager, Blackhawk Engagement Solutions, was recently elected president, succeeding Shaun Krusmark, Transaction Wireless, as the IGCC President.  Bowman will also serve as an IGCC delegate on the IMA Board of Directors during her term as president.

The IGCC membership also elected Nicole Willis Hardey, Gift Card Manager, Groupon, Inc. as executive vice president. Hardey, who was elected to the IGCC Board in 2014, will also serve as an IGCC delegate on the IMA Board of Directors during her term.

Three new directors were elected to the IGCC Board: Jill Whalen, Vice President Retail Partnerships Great Lakes Scrip Center, Inc., Lindsay Gale, Senior Manager Partnerships, Tango Card, Inc. and Shawna Nichol, Vice President Gift Sales US, SpaFinder Wellness 365.

The IGCC 2015-2016 Board of Directors also includes returning Directors Benita White, DineEquity, Inc., Bradford Robinson, Product Marketing Manager – Gift Card, InComm, Kim Sobasky, Director Gift Cards, Buffalo Wild Wings, Susan Gray, Director Partner Operations, Hallmark Business Connections, and Shaun Krusmark, Account Executive, Transaction Wireless & Optimum Card Solutions, and past president of IGCC.

The Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association (IMA) (http://www.incentivemarketing.org/), is the only organization that represents the major suppliers of gift card programs in the incentive marketplace. The primary goals of the Council are to educate companies on the overall value of gift cards as award choices, surface business development opportunities, and facilitate networking forums for its members. For more information regarding the Incentive Gift Card Council, contact the Incentive Marketing Association at 847-447-1082.

About the Incentive Marketing Association

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council (RC), IMA-Canada, and IMA-Europe.

More information about IMA and the incentive marketplace is available at www.incentivemarketing.org.

Incentive Marketing Association

9700 W. Bryn Mawr Ave., Suite 210

Rosemont, IL 60018

847.447.1082