Masoruji launches Alfaparf’s new range of temporary hair colors
Masoruji launches Alfaparf’s new range of temporary hair colors.
The MENA retail market became the world’s fastest growing market for beauty products, with the UAE retail sector alone expected to grow more than 33 percent this year. Backed by years of experience in some of the region’s top companies, Masrouji has entered the growing GCC market with a strong team and a stronger commitment. The first product set for launch is the Revolution temporary Hair color range from ALFAPARF Milano. The range comprises concentrated shades that deliver vibrant glistening color while adding incredible softness and shine to your hair. Colors range from bold and bright to shimmering pastel, making sure that there’s a perfect shade for all kinds of customers.
The range is divided into 3 segments:
Original – vivid and intense colors like rich purple pink, pure green, etc.
Pastel – Subtle shades for a delicate color result.
Mixed – Personalized unique shades like royal purple, spicy orange, etc., that can be achieved by mixing the original colors.
The range offers pure color tones to gently brighten hair color or to intensify the color to give the ultimate colored hair. The colors can also be used to tone partially bleached hair (streaks/highlights)
“With Revolution by Alfaparf, Hairdressers can now not only achieve 50 shades of grey, but infinite shades of every color”, said Vittorio Vismara - Head of Education at Alfaparf. “With Eid Al Adha just around the corner, it’s the perfect time for women to experiment with our new Revolution range of temporary hair colors and get a completely new look”, said Jad Tamraz, - Regional Brand Manager at Masrouji. “Our range allows customers to mix and match shades to get a truly unique look”, he added.
The Alfaparf Revolution range boasts of classic color styles with a modern twist. Customers can try direct color on highlights for an elegant chic take on a current trend. They can now enjoy multiple professional color services in just a few minutes the Revolution range. Whatever the shade of Alfaparf color it maybe, a full head of color is sure to make style statement. As a brand, Alfaparf wants to inspire people to try new things, invent their own style and not just follow a trend.
Alfaparf Group is an Italian multi-national cosmetic company working in hair care, facial care and body Care; integrating research, production and distribution. The company was set up in 1980 and aims to raise the quality of services offered to clients through products and services that reflect their Italian heritage and innovative modern trends. Alfaparf owns other brands like Yellow, DIBI Milano, TeN, Altamoda, Becos, Olos, Solarium, Tisalya, Thermae SPA and many more. It is also one of the leaders in Latin America in hair care and a standard in Italy for beauticians in facial and body care. The brand is now available in the UAE and will soon be available across the MENA region, thanks to its partnership with Masrouji Group.
About Masrouji Group
Masrouji Group was founded in 1959 by a group of hardworking and enterprising people, who endeavoured to set new benchmarks in beauty and personal care. Today, Masrouji has evolved into one of the largest distributors of an extensive international range of top branded products for personal care, beauty, pharmaceuticals, FMCG and baby care products, including partnering with industry leaders like Alfaparf. Masrouji continues to incorporate new ideas and modernization efforts whilst drawing simultaneously on the experience, industry knowledge and customer loyalty build up over the years. The head office is set up in Ramallah, Palestine and Masrouji has recently opened an office in Dubai, and aims at opening other branches across the UAE and the region.