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Follow on Google News | Mobile, Social and Cross-Border Commerce Driving Online Retail in ThailandA new publication by Germany-based secondary market research firm yStats.com, “Thailand B2C E-Commerce Market 2015”, describes the current state, trends and prospects of the online shopping market in Thailand.
Thailand was one of the leaders in Asia-Pacific in mobile shopper penetration in 2014 and was ahead of most other countries in Southeast Asia by share of digital buyers making online purchases cross-border. One further important trend is social commerce. With around 30 million users in Thailand, Facebook is a leading channel to research product information prior to an online purchase and to share experiences after the purchase. The competition landscape on the E-Commerce market in Thailand includes regional and global players, as well as store-based retailers. Among local websites, the most visited were Southeast Asian online retailer and marketplace Lazada and online classifieds website Kaidee which recently joined forces with OLX. International marketplaces, such as Aliexpress.com, are also popular online shopping destinations for consumers in Thailand. An emerging player is Japan-based messenger LINE, which planned to launch an online grocery delivery service in Thailand to compete with that of store-based retailers such as Tesco Lotus. Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: @ystats LinkedIn: yStats.com Facebook: yStats.com End
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