Klorane Brings Best In Botanical Hair Care For Beauty Enthusiasts

KLORANE Dry Shampoo formulas in stores and online NOW! Selection of KLORANE Hair Care Formulas Coming in Store in September
By: Klorane
 
 
Plant-based Active Ingredients, Sodium Lauryl Sulfate(SLS)-Free and 100% Vegan
Plant-based Active Ingredients, Sodium Lauryl Sulfate(SLS)-Free and 100% Vegan
NEW YORK - Aug. 25, 2015 - PRLog -- Starting in September 2015, you can head to select Sephora locations nationwide to shop for a selection of your favorite KLORANE shampoos, conditioners and leave-in products, all formulated to capture the transformative power of botanicals through safe, innovative and high performing formulas. This strong assortment of plant-based hair care products will be available in 48 Sephora stores. All are formulated according to the principles of Pierre Fabre Botanical Expertise®, a responsible and rigorous process developed by KLORANE’s parent company, Pierre Fabre, that ensures availability, traceability and consistent efficacy ofplant-based active ingredients. All KLORANE Shampoo formulas are also Sodium Lauryl Sulfate-free to ensure gentle yet efficacious cleansing. KLORANE will support this new product distribution through innovative marketing programs at Sephora, including Braid Bar events.

Currently, Sephora shoppers can snap up KLORANE’s best-selling Dry shampoo with oat milk— the number-one go-to dry shampoo for many top celebrity hairstylists, and a favorite of supermodels and A-list celebrities including Gwyneth Paltrow, Rashida Jones, Karlie Kloss, and Kate Moss. The initial entry of the full-size iconic KLORANE Dry shampoo with oat milk—both the original aerosol formula and the NEW KLORANE Dry shampoo with oat milk – natural tint with mineral pigments for darker shades of hair—is available now at 118 of the beauty retailer’s stores as part of their Dry Shampoo section.

Perfect for getaways, the travel-size KLORANE Dry shampoo with oat milk (original and natural tint formulas)is also available in Sephora’s On the Fly section in all stores, approximately 350 boutiques across the U.S.*  KLORANE’s travel-size dry shampoos are the perfect must-have to fit into Sephora’s chic “Beauty on the Fly,” TSA-friendly travel bag for all liquids. KLORANE Dry Shampoo with oat milk and KLORANE Dry shampoo with oat milk – natural tint are also available online now in both full-size and travel-size versions.Along with the eco-friendly, fully recyclable, non-aerosol version of KLORANE Dry shampoo with oat milk and Dry shampoo with nettle for oily hair, KLORANE’s most-wanted shampoos, conditioners and leave-in botanical hair care formulas are also available onlineat Sephora.com (http://www.sephora.com/search/search.jsp?keyword=klorane&...). .

All KLORANE Dry shampoo formulas are patented and paraben-, sulfate- and sodium chloride-free, and like all KLORANE formulas, 100% vegan—not one ingredient is derived from animals. The high-performing KLORANE dry shampoo formulas provide not only gentle cleansing without water, but also odor-absorbing and volumizing benefits.

“We’re excited that KLORANE is partnering with Sephora, starting with the cult-favorite Dry shampoo with oat milk and the new Natural Tint version for darker hair, and continuing to go in store with our KLORANE shampoos, conditioners and leave-in formulas in September,” says Jacqueline Flam Stokes, Vice President, Retail Sales & Marketing for the brand. “It’s the perfect pairing—offering not only our top-selling KLORANE Dry shampoo formulas, but also a broad assortment of the KLORANE hair care line, at the world’s leading beauty chain, renowned for bringing the best of the best to savvy beauty shoppers. The discriminating Sephora customer will appreciate that all KLORANE hair care products are pure and proven plant-based formulas, all 100% vegan and all formulated with the brand’s incomparable botanical expertise.”

*With the exception of JC Penney

ABOUT KLORANE:

For nearly 50 years, KLORANE has excelled in combining the best of nature with the best of science. Only the purest plant extracts selected to target specific hair and skin needs go into formulas created with KLORANE’s proven pharmaceutical know-how to develop a broad collection of efficacious hair and skin care products suitable for the entire family. Clinically proven to deliver high performance, the line is 100% vegan, Sodium Lauryl Sulfate (SLS)-free and utilizes the lowest number of ingredients for the highest efficacy and safety. With a long heritage dedicated to exploring the plant universe to discover the most effective plants for each particular beauty concern, KLORANE uses only plants grown by their own farmers. As a result, KLORANE can ensure that sustainable farming techniques are practiced, and that each plant offers 100% traceability. This philosophy maintains unparalleled quality standards to guarantee the highest levels of purity, safety and proven performance in all KLORANE products.For more information about Klorane, please visit http://www.kloraneusa.com

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Source:Klorane
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Tags:Klorane, Sephora, Dry Shampoo
Industry:Beauty
Location:New York City - New York - United States
Subject:Partnerships
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