Stop Blowing Your Best Opportunities Get Profit Online

SYDNEY - Aug. 24, 2015 - PRLog -- Odile Faludi, Freelance Writer, spoke with Phil Polson, Author, I asked him about his latest book Proven Online Profit Process.

Why does your book go through an online process?

In sales and marketing following a process is essential. Then you can adapt, and modify the process as you go. You are then doing things in a sequence to keep on advancing and enhancing.

What does it mean to Own Your Online Niche?

The riches are in the niches. Identifying a niche that you fit into and provide solutions for that are better than anyone else has is how you own a brand.

https://www.youtube.com/watch?v=nStaibxZCjI



Even the smallest of businesses can develop strategies that promote their own pre-eminence!

How does someone begin to establish authority in their field?

The first important question is ‘Who is your ideal client?’

Then 'Who are you'? What do you want? What do you need? The outcome is that you: Become the most viable, most trusted advisor anyone online can turn to; offer some value first like a Free download (http://www.salesdrive.com.au/popps/) for 'Proven Online Profit Process' in the form of an ebook and ideas sessions. Once you have answered that question then you need to answer, “how can you add value to their lives, or their business or their family?” It is about perception. Build for your prospective client.

Do they like what they see, do they like how you present yourself and your offers. How do you create this perception?

Is your online presence fun to be around online, or are you a bit chilly. How do your potential client’s perceive you?

You emphasize target audience and community.  How does that factor into marketing online?

This ties back into your niche. Be a welcome supplier, willing to talk with and help before you ask for money. That takes time and effort. It acts the same way the old village square used to. Word of mouth is the best form of any marketing.

A referral generated client buys more, buys quicker, negotiates less and refers more people. Good salespeople online and offline often offer two price options: one with referrals and one without referrals. They promise to over deliver in exchange for the expectation of two qualified referrals from them for quality people from their circles. Multiple online platforms can make you stronger in your niche to your target audience.

It's how you make and frame an offer to that potential client. Your offer can really change your online business and your life. Improve your offer and improve your business!

We are now living in the age of attention, especially online everyone is trying to get your attention, your mobile device could be even vibrating in your pocket or your handbag, right now with someone demanding your attention.

We all want more website traffic. How can readers understand search engine optimization?

When someone sits at their laptop or at the bus stop on mobile devices and they type a search for something that they want answered online they use a search engine often Google!

Google wants to provide the searcher with the very best, most accurate, most relevant answer that they possibly can so they match the search with all their data. Google robots summarise your content and selection of relevant keywords.If you have the exact word match that searcher using the Google Platform is looking for then Google will direct that searcher (its client) towards you – simple.

Then the best match gets the top spot on page one right under the Google Adwords.

How do know the best keywords? You don’t – you might think you do – but you don’t! Google does. So they provide a tool that tells you the best most relevant words to run with. We research up to 1500 words just to get the right 3 or 4 that we run with.

Remember it’s not about you; it's what you'll deliver to your prospective client that counts. Their search is simply a problem that they want an answer for. - Any problem is really a question that's unanswered ... What's their problem?

What's the search question likely to be?

Keywords are vital. Don’t rely on hope in your online marketing. That’s like holding your hands out in the dark hoping something valuable will land in them.

Given everything we discussed today, what are the top three strategies you suggest our readers focus on to build their online business up?

1)  Team work is my number strategy

No one person can be 100% right 100% of the time.

2)  Look for partners to collaborate with

That will give you a combined power greater than you have on your own. In 'Think And Grow Rich, Napoleon Hill described the concept as a Master-Mind Alliance – it is still very powerful, as long as you can and do add maximum value to the partnership.

I have spent years now building my online team of internet sales and online specialists. Our team certainly don’t have all the answers but we know where to go online to find them. This approach also allows you to be more flexible. Rigid thinking is yesterday’s way, be a bit more innovative.

3)  In web design and creative work forget ‘pretty’ go with content, sales and marketing strategies that have stood the test of time.

Forget about building a web presence to impress your competitors (they don’t pay you) or the boss or their partner.

The Titanic was pretty, the pride of the White Star Line. But… they got it wrong down in the bowels. That’s where we focus.

We don’t want you to finish up with a ‘Titanic’ web presence. We want you to have an Olympic Track where the whole world comes to run."