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Stradalli Cycle Offical Sponsor of the Colombian National Team for 2015 UCI Road World Championships
Stradalli Cycle will be the official sponsor of the Colombian National Team for the 2015 UCI Road World Championships in Richmond, Virginia.
Stradalli Cycle has partnered with the Colombian Cycling Federation and will be the official sponsors of the Colombian National Team for the 2015 UCI Road World Championships in Richmond this September.
The championships are being held on United States soil for the first time since 1986 and are expected to attract nearly half a million spectators and over 300 million television viewers from all around the world.
During the week of September 19-27th, over 1,000 cyclists will represent their counties, not pro teams, and compete in single races. While the Tour De France has a different stage each day with the overall winner being the racer with the best time, the UCI Worlds will be simply a one race, winner takes all showcase.
Stradalli Cycle has been expanding their global brand all year, first with representatives invited to the Giro d’Italia, next with CEO Tom Steinbacher personally attending the Eurobike show in Germany and now by sponsoring the Colombian National Team.
“I’m not sure if American’s understand how big an honor this is. Hosting this event is huge, it get’s 3 times the viewership of the Super Bowl per day. So imagine if the Super Bowl was 4 times bigger, had 3 times the television audience and was held every day for a week. That’s the kind of following cycling has around the world and Richmond is going to get all of that attention. We wanted to be a part of the event and what better way to do that than sponsor a team? We have a great relationship with the Colombian Cycling Federation and they have some of the top racers in the entire world.” Stradalli Cycle CEO Tom Steinbacher
Stradalli Cycle has had their best year of expansion, representing and owning pro race teams in over a dozen countries as well as opening multiple stores across the globe. The championships will be another opportunity for Stradalli Cycle to showcase their brand to the entire world.
Page Updated Last on: Aug 19, 2015