Farrah Design Presents: 109 Greville - A New Concept Store For Men
Earlier this month, Melbourne product designer Tom Farrah won a gold medal at the Sydney design awards while simultaneously launching a new men’s concept store in Greville Street Prahran.
By: Fortis Green
Without exception, every one of the Melbourne based brands involved in the109 Greville retail space is an expert in their field with a shared focus on offering customers unmatchable products in terms of design, materials and construction.
States Tom Farrah
“Although our products are very different, our perspectives regarding quality and design are strikingly similar. It just made sense to bring together these specific brands under one roof so that we could offer a truly diverse and broad range of products for every facet of male life. These guys are on their A-game in the way that they approach their work and their drive to get the best product out there into the market. That really resonates with me.”
Australian wine producer Seppelts will continue their support of local designers by sponsoring the 109 Greville launch event 6pm-8 on Thursday the 27th of August.
109 Greville is now open seven days a week from 10am-6pm Mon-Fri and 10am-5pm Sat-Sun. The store can be found at 109 Greville Street, Prahran.
ABOUT THE BRANDS
Farrah - Life Equipment
Award winning designer Tom Farrah makes what he calls "Life Equipment" - items designed for every day life that are made to last a lifetime. Predominantly working with leather, Farrah's work has received such recognition as a Melbourne Design Award, for his money clip wallet and most recently a Sydney Design Award for his stitchless and rivetless ‘Kimberly’
The Field Equipment Company
Utilitarian products can still demonstrate intelligent and striking design. The Field Equipment Company produce contemporary camping equipment of the highest quality made using the best traditional materials such as canvas and stainless steel. Brother company of Farrah design, The Field Equipment Company stocks traditional products such as swags, canvas water bags and barbeques produced with both ingenuity and quality in mind. The Field Equipment Company also stocks some of the finest international camping and outdoor brands including Opinel knives, Hults Bruk hand forged Swedish axes and hand made Taylors pocket knives from the UK.
Fortis Green Apparel
There’s more to the creation of a luxury dress sock than the general wearer could imagine, but Fortis Green founder Ray Willmoth spent almost a decade in London working in the men’s accessories business. With an almost fanatical obsession with perfecting “the ultimate sock” he has spent over a year designing, sampling and testing before recently launching his first collection.
Using his international manufacturing connections and vast industry experience, Willmoth has considered every aspect that goes into making a pair of socks, before honing every detail of design, material and construction to create some of the finest men’s socks on the market.
Unique and Vintage Eyewear
Jim Spencer has been sourcing and restoring genuine vintage spectacle frames for more than 10 years. Aside from selling his frames to loyal customers via retail stockists, Jim has also sourced era-specific vintage eyewear for a great number of film and TV projects. With a background in the textile and fashion industry, Unique & Vintage Eyewear was born out of Jim’s own needs. In 2001 he found himself on the hunt for new spectacles, but could not find anything he liked at mainstream optometrists. Jim now sources his unused vintage eyewear from a number of international contacts
HIGH RESOLUTION PHOTOGRAPHS AVAILABLE BY REQUEST.